Brands are set to continue to dominate the offer and retail value sales of wound care products in the forecast period. Private label’s retail value share has gradually increased during the forecast period, with retailers like Farmatodo offering basic items like standard adhesive bandages.
Innovation has not been significant in wound care. However, greater segmentation has been observed, not only in terms of traditional children's products with attractive designs, including animals and characters from licensed films, but also in the offer of specific-need and comfort-orientated products.
First aid kits is set to remain a negligible category in wound care in Colombia in the forecast period. However, 3M Colombia’s Nexcare offers specific first aid kits for at-home use and when travelling.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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