The rising popularity of probiotics presents a significant growth opportunity for yoghurt and sour milk products in Germany. As consumers continue to prioritise health and wellness, the category could benefit from increasing interest in probiotic-rich products, driving innovation, and expanding offerings in the years to come.
The future of new product development in sour milk products in Germany is poised to be dynamic and innovative, driven by evolving consumer preferences for healthier, functional foods that offer unique taste experiences. Products such as kefir and skyr, which have already gained significant traction, are expected to see further enhancements and diversification, reflecting broader trends in the food industry towards natural, nutrient-rich, and gut-friendly options.
Retail volumes of flavoured yoghurt are expected to decline at a faster rate than plain options, driven by shifting consumer preferences towards perceived healthier and less processed foods. One of the key factors contributing to this trend is the growing awareness of sugar content in foods.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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