Sweet biscuits, snacks bars and fruit snacks is expected to register a moderate fall in volume sales in Bolivia in 2025, though not as pronounced as most other snacks products. All the same, soaring inflation is having an effect, and in particularly impacting imported brands, with local brands in a better position to compete.

The market for sweet biscuits, snack bars, and fruit snacks in the Dominican Republic is projected to grow steadily in both volume and current value throughout 2025. This will be propelled by a shift towards indulgence and strategic marketing efforts by multinational companies like Frito-Lay Dominicana (PepsiCo). Within this category, sweet biscuits holds the largest market value, driven by continuous innovation in product formulations - introducing new flavours and enhanced sensory experiences

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in the Czech Republic in 2025. Growing demand for these products reflects steady consumer demand despite inflationary pressures, which are now stabilising with the overall economic situation in the country. Consumers are showing increasing interest in convenient snacks, especially in on-the-go formats fitting the current fast-paced lifestyles of consumers and the trend towards snacking. Sales are further being bolster

Sweet biscuits, snacks bars and fruit snacks is expected to register healthy current value and volume growth in Azerbaijan in 2025, partly supported by continuing population growth. Affordability also supports value growth. In addition, the expansion of modern grocery retailers, including supermarkets and convenience stores, makes such snacks more readily available to consumers. Cereal bars are expected to register the highest value growth, largely due to their healthier positioning. Cereal bars

Sweet biscuits, snack bars and fruit snacks in the Netherlands is a relatively mature category and recorded marginal retail volume decline in 2025. Category performance was better in value terms, as there was a further increase in average unit prices in line with rising costs, which forced manufacturers and retailers to increase prices. Sweet biscuits, snack bars and fruit snacks containing chocolate recorded a significant increase in retail prices as wholesale cocoa prices soared. Rising costs

Value sales of sweet biscuits, snack bars and fruit snacks are set to increase in 2025, largely driven by significant price rises across the market. As the cost of living continues to climb and VAT rose from 17% to 18% in January 2025, manufacturers took the opportunity to raise prices, often beyond the VAT increase itself. This category is heavily reliant on cocoa, and rising global cocoa prices further inflated retail prices, particularly for sweet biscuits.

Sweet biscuits, snack bars and fruit snacks is registering further value and volume growth in Costa Rica in 2025. To satisfy their craving for something sweet, consumers often turn to options like sweet biscuits, snack bars, or fruit snacks. The market offers a wide range of choices to suit different preferences: while some consumers seek better-for-you alternatives, others opt for the most indulgent treats available, and many prefer to stick with familiar favourites they know and love.

Sweet biscuits, snack bars and fruit snacks has seen strong and steady growth in current value terms in 2025. Hungarian consumers are increasingly turning to healthier sweet options, such as nuts, dried fruit, and processed fruit snacks, with volume sales rising despite price growth in recent years. The rising demand for these healthier alternatives, driven by a focus on natural ingredients, has reshaped the snacks market. While prices for these snacks have grown, their appeal to health-consciou

Value sales of sweet biscuits, snack bars, and fruit snacks are set to rise in 2025, supported by convenience, affordability, and strong marketing investment by brand owners. Despite shifting attitudes towards health and nutrition, these categories recorded positive growth in both value and volume terms, aided by ongoing product innovation, including new flavours, formats, and functional ingredients.

Value sales of sweet biscuits, snack bars and fruit snacks are set to increase in 2025, attributed largely to price increases as volume sales record a more stable performance. Sweet biscuits, snack bars, and fruit snacks continue to benefit from the growing snackification trend, as consumers increasingly seek convenient, on-the-go options. Among these, sweet biscuits are set to maintain the largest share of value sales in 2025, supported by a wave of innovation, particularly in bite-sized format

Sweet biscuits, snack bars and fruit snacks has continued to post steady growth in value and volume terms in 2025, driven by multiple factors. First, the demand for indulgent and healthy snacks is being met by various products in this category. Many consumers have shifted their preferences towards healthier products with less sugar and more fibre or protein. Companies have identified these trends and major product innovations are moving in this direction. For example, Nutrition e Santè, with its

Value sales of sweet biscuits, snack bars, and fruit snacks are set to increase in 2025, supported by the retention of average unit prices at a high level. The rise in cocoa prices affected most subcategories, as cocoa is a key ingredient in many products. Additionally, increases in minimum and average wages, along with higher energy costs, have raised both production and retail expenses. Despite higher retail prices, volume sales were positive, driven by consumers’ ongoing desire for indulgence

Sales of sweet biscuits, snack bars and fruit snacks in Germany have seen moderate growth in retail value and volume terms in 2025, driven by the consumer preference for affordable indulgences and healthier snacking options. Snack bars has been the most dynamic category in retail volume terms, benefiting from the health-forward positioning of these products and their alignment with the growing demand for on-the-go consumption. Sweet biscuits has remained a stable category in 2025 but it has been

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Colombia in 2025. The category is experiencing a more favourable trading environment than in 2024, when it was amongst the packaged food categories to be most significantly impacted by the health tax fixed over 2023-2025 on top of cost pressures relating to transportation, energy, and labour. Even though raw material costs remained stable (except for cocoa) during the period, the category dealt with weak consumer d

Sweet biscuits, snacks bars and fruit snacks is expected to register healthy current value and moderate volume growth in Cameroon in 2025. However, inflation is still an issue, with prices for cocoa in particular increasing, and volume sales are mainly driven by price. Companies have resorted to shrinkflation, Parle, OK Foods and Naya Foods are now offering a pack of three biscuits for XAF25, as opposed to four biscuits. Biscuterie Samuel Foyou also increased the price of its Amore brand by 10%

Retail value sales of sweet biscuits, snack bars and fruit snacks increased in 2025, driven by a partial recovery in disposable incomes following the sharp downturn of 2024. During the economic crisis, high inflation and reduced household budgets led to a significant decline in volume sales across the entire category. Snack bars and fruit snacks were hit especially hard, mirroring the steep drops seen in sugar and chocolate confectionery. By contrast, sweet biscuits fared relatively better, owin

Sweet biscuits, snacks bars and fruit snacks is expected to register a slight increase in volume sales in Algeria in 2025, largely supported by continuing population growth. While current value growth is expected to be high, constant value growth is expected to be more muted, as inflation remains an issue. Sweet biscuits continued to account for most volume and value sales, with continuing differentiation in terms of topping and flavours keeping consumers engaged. However, cereal bars is expecte

In 2025, protein bars emerged as the most dynamic subcategory within sweet biscuits, snack bars and fruit snacks in Hong Kong, with robust single-digit value growth. This can be attributed to the rising health and wellness trends in the overall category, with local consumers increasingly seeking high-nutrient options. Many new protein bar entrants contain approximately 20 grams of protein, which in turn has expanded shelf space within this segment. Brands that emphasise the health benefits of th

Sweet biscuits, snack bars and fruit snacks is expected to see current value growth in Belgium in 2025, though the category is set to see a static performance in volume terms. However, the three main product categories are experiencing different performances. Snack bars is growing strongly, driven by innovation and a healthy image; while fruit snacks is enjoying a similarly positive health and wellness positioning, though this category has suffered from a lack of innovation. Meanwhile, sweet bis

Value sales of sweet biscuits, snack bars and fruit snacks are set to post positive growth in 2025, driven largely by health-focused innovation and rising consumer demand for permissible indulgence. In a market where health consciousness continues to grow, Swiss consumers increasingly sought snacks with reduced fat and sugar content, as well as those fortified with protein, fibre, or vitamins.

Sweet biscuits, snack bars and fruit snacks in Finland is projected to see healthy growth in retail current value sales over 2025, an improvement on the moderate increase recorded in 2024. One winning strategy is popular confectionery venturing into sweet biscuits and snack bars. For example, protein/energy bars delivering indulgence with the incorporation of confectionery. In this vein, Fazer Makeiset’s new Fazer Dumle Crunchy Liquorice Protein bar combines soft Fazer Dumle liquorice-flavoured

Sweet biscuits, snack bars and fruit snacks is maintaining a positive performance, with low positive volume growth and higher value growth. Within this, fruit snacks is seeing the strongest growth in both value and volume terms. These dynamics are driven by consumers’ increasing demand for convenient and healthier snack options, attributed to the nation's fast-paced urban lifestyle, which has heightened the preference for on-the-go, nutritious snacks.

In 2025, sweet biscuits, snack bars, and fruit snacks continues to be a staple in Malaysian households, with evolving roles in daily consumption. Traditionally seen as indulgent treats, these products are now increasingly positioned as convenient, portion-controlled snacks that align with health-conscious lifestyles. Brands are responding by offering smaller pack sizes and highlighting functional benefits such as baked, not fried, wholemeal, or digestive-friendly. This shift is particularly evid

Retail current value sales of sweet biscuits, snack bars and fruit snacks in the United Arab Emirates is projected to see strong growth in 2025, marginally faster than in 2024. Purchases of sweet biscuits, snack bars and fruit snacks in the United Arab Emirates are increasingly influenced by growing consumer awareness around health and wellness, with the highest growth in retail current value sales in 2025 expected from fruit snacks, particularly dried fruit, followed by snack bars, especially p