Sweet biscuits, snack bars and fruit snacks is expected to see current value growth in Belgium over the forecast period, while sales stagnate at constant 2025 prices and in volume terms. Mindful indulgence will remain relevant and favour demand for products such as filled biscuits, cereal bars and protein/energy bars.
Lotus Bakeries launched the ad campaign, You Gotta Love Biskoff, at the end of 2024 in order to promote its main brand, Biskoff, whose products are present in plain and filled biscuits, as well as in sweet spreads. The ad campaign included reels on Facebook and TikTok and was accompanied by point-of-sale promotion.
Protein/high energy has been the most relevant health and wellness claim in Belgium since 2023 and is expected to remain so amid increasingly busy consumer lifestyles, especially as products such as protein/energy bars have become popular not only amongst active people. Moreover, protein/energy bars is expected to see demand bolstered by strong innovation from players such as Kellog Benelux, Camps Food, Barebells Functional Food, and Holie Foods.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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