The outlook for sweet biscuits, snack bars and fruit snacks in retail volume terms is negative and the category is expected to show a small overall decline. Some segments, including snack bars and fruit snacks, will see positive growth.
Snack bars is set to keep on expanding during the forecast period, driven by broader trends including rising interest in high-protein products, growing health-consciousness, and greater investment in distribution. More new products will be launched over the forecast period as major players like D-Drinks with Barebells and Mondelez with Grenade, as well as new players will want to capitalise on the potential for protein bars especially.
Leading retailer Albert Heijn has introduced a new section in its stores with all functional food segments placed together, and this approach is so-far successful. Snack bars are now presented together with other products boasting health positioning – for example, sports nutrition products, weight loss products, gluten-free packaged foods, high-protein variants, and others promising specific health and wellness functionality.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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