Ongoing growth is expected for sweet biscuits, and snack bars and fruit over the forecast period, at relatively low yet steady levels. This performance will be driven by dual trends for indulgence (e.
In a cross-category trend, globally-strong brands in Mexico are expected to bring digital and technological advancements to help reshape product innovation, manufacturing, and distribution. For example, as seen with Mondelez International Inc (GBO), whose global food scientists use an Artificial Intelligence (AI) tool to create recipes by specifying desired characteristics, including flavour, aroma, and appearance.
In a further cross-category trend, sweet biscuits, in particular, could also be impacted by the junk food ban in schools. In March 2025, Mexico enacted a nationwide ban on the sale of junk food in schools, targeting ultra-processed products high in sugars, fats, and sodium.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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