Sales of sweet biscuits, snack bars and fruit snacks are expected to continue positive growth over the forecast period, underpinned by the enduring popularity of small indulgences and the evolving health awareness of Swiss consumers. Although traditional products high in sugar, salt, or fat may see pressure, demand for healthier alternatives and permissible indulgence is expected to persist.
Over the forecast period, product development is expected to focus on health-oriented reformulation, particularly in the cereal bars segment. The challenge for manufacturers will lie in delivering functional benefits such as high fibre or reduced sugar while maintaining taste, texture, and indulgence.
Sustainability will remain a central focus for manufacturers in Switzerland, with further investment expected in eco-friendly packaging, carbon footprint reduction, and ethically sourced ingredients. Many companies in the category already publish annual sustainability reports, outlining measurable commitments and progress.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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