Fish and seafood in Morocco are expected to witness continued expansion, primarily fuelled by the growing health and wellness trend among consumers. As a result, there is a sustained preference for fish over red and white meat.
Anticipated to surpass retail growth, the foodservice sector is set for significant expansion due to the increasing number of fish restaurants offering a diverse range of seafood dishes. These establishments cater to varied consumer preferences, from popular options like grilled sardines and fried fish to more sophisticated foreign dishes featuring fish and seafood ingredients such as seafood pizza or Paella.
Although Morocco ranks high in global fish production and export, the per capita consumption of fresh fish remains relatively low, presenting an opportunity for growth. Efforts to reach at least the FAO-set global average of 17 kg annually per capita include stable economic conditions, ongoing promotion of healthy lifestyles, and sustainable development of fishing resources.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See All of Our DefinitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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