Total volume sales in fish for the forecast period will be driven by sales through foodservice channels, which will outpace retail and institutional volume growth. The rise in foodservice sales of fish can be attributed to the ongoing popularity of Japanese cuisine, where fish plays a central role in many traditional dishes.
Local consumers are increasingly interested in fish and seafood as protein sources, often favouring them over land-based animal meat, in a trend set to persist during the forecast period and help drive category sales. One of the primary reasons for the shift is growing awareness of health and nutrition.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See All of Our DefinitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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