With fresh fish and seafood presenting a favourable price mix for consumers, a key challenge over the forecast period will focus on battling consumer distrust. As such, there is likely to be an intensification of marketing efforts aimed at improving consumer perception of fishing practices.
Despite industry-wide efforts to improve public image and environmental climates for fresh fish and seafood, the path to earning consumer interest will nonetheless be difficult. In addition to distrust surrounding sustainable practices, fish and seafood has long struggled with appealing to the mainstream consumer’s taste palette.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See All of Our DefinitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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