Volume sales of alcoholic drinks continued to be low in Algeria in 2024, as it is a Muslin country, where alcohol consumption is generally frowned upon. That being said, there was positive volume growth for beer, wine and spirits. Volume growth was driven by wider product availability and a wider choice. However, volume sales for cider/perry and RTDs continued to be negligible.
Beer continued to account for most volume sales, despite growing maturity and competition from wine. Its more affordable pricing, compared with wine and spirits, was one key factor in volume sales. Though inflation eased in 2024, consumers continue to be price sensitive after several years of high inflation. Also, rising average unit prices continued to push consumers to seek out economy brands, as salaries increases failed to keep pace with inflation rates.
Groupe Castel Algerie continued to lead the competitive landscape, thanks to its leadership in beer, where it has a reputation for quality and as well as affordability. In second place was other major beer player, Tango-Heineken Sarl. Both companies have production facilities in Algeria and this enables them to offer competitive prices, compared with imported brands.
Food/drink/tobacco specialists was the leading off-trade distribution channel for alcoholic drinks in 2024. Only a limited number of retail outlets are allowed to sell alcoholic drinks and getting a permit remains very complicated in Algeria. However, for beer, supermarkets gained the most volume share, though from a very low base. The continuing expansion of supermarkets across Algeria supported this growth. Online sales on alcoholic drinks continued to be prohibited.
Volumes sales through off-trade channels was significant, with most consumers opting to drink alcoholic drinks in their own home, as drinking alcohol is generally frowned up, especially among the Muslim community. Also, after several years of high inflation, consumers also avoided the on-trade channel, due to higher prices. Wine was the best performer through on-trade channels, accounting for over a third of volume sales. There was supported by increased tourist numbers in 2024 and there is ongoing investment in tourism infrastructure. This will likely boost volume sales in foodservice channels in the coming years.
There will continue to be volume growth in alcoholic drinks over the forecast period. The increasing number of in-bound arrivals to Algeria, either for business or leisure, coupled with natural population growth, will support volume sales growth. In addition, with the government looking to restrict the illicit trade of alcoholic drinks, this could also have a positive impact.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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