Alcoholic Drinks in Guatemala

Name: Alcoholic Drinks in Guatemala
Brand: Euromonitor International
Price: 2275 EUR

June 2024

EUR 2,275

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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Beer
Wine
Spirits
Cider and Perry
RTDs

If you're in the Alcoholic Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Guatemala report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Alcoholic Drinks in Guatemala?
Where is consumer demand for Alcoholic Drinks focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Guatemala?
How are products distributed in Guatemala?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?

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Alcoholic Drinks in Guatemala

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023

Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023

Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023

Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023

Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028

Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Guatemala

KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate volume growth in 2023

Continued growth of low-alcohol offerings

Significant hikes in packaging costs leads to price rises

PROSPECTS AND OPPORTUNITIES

Craft beer an emerging segment

Imported premium beers gain value share

Small local grocers remain a priority for beer players

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2023

Table 17 Number of Breweries 2018-2023

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2018-2023

Table 19 Sales of Beer by Category: Total Value 2018-2023

Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023

Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023

Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023

Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023

Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028

Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

Cider/Perry in Guatemala

2023 DEVELOPMENTS

Cider/perry remains a negligible presence in Guatemala

Recent launch of Fun Wine, with a “better for you” positioning

Awareness remains low

PROSPECTS AND OPPORTUNITIES

Limited growth projected for cider/perry

Cider/perry faces serious competition from RTDs

Rtds in Guatemala

KEY DATA FINDINGS

2023 DEVELOPMENTS

Continuing healthy volume growth

Affordability and convenience of RTDs widens consumer base

Marketing targeted at younger consumers

PROSPECTS AND OPPORTUNITIES

Players look to increase volume sales though on-trade

RTDs serve as initial introduction for younger consumers to spirits

Further offerings reflecting local tastes

CATEGORY DATA

Table 33 Sales of RTDs by Category: Total Volume 2018-2023

Table 34 Sales of RTDs by Category: Total Value 2018-2023

Table 35 Sales of RTDs by Category: % Total Volume Growth 2018-2023

Table 36 Sales of RTDs by Category: % Total Value Growth 2018-2023

Table 37 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023

Table 38 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023

Table 39 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 40 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023

Table 41 GBO Company Shares of RTDs: % Total Volume 2019-2023

Table 42 NBO Company Shares of RTDs: % Total Volume 2019-2023

Table 43 LBN Brand Shares of RTDs: % Total Volume 2019-2023

Table 44 Forecast Sales of RTDs by Category: Total Volume 2023-2028

Table 45 Forecast Sales of RTDs by Category: Total Value 2023-2028

Table 46 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028

Table 47 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Spirits in Guatemala

KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate volume growth, in spite of price rises

Botrán launches non-alcoholic rum

Tequila on the rise

PROSPECTS AND OPPORTUNITIES

Whiskies continues on positive growth trajectory

Growth slows for e-commerce

Industrias Licoreras de Guatemala continues to dominate

CATEGORY DATA

Table 48 Sales of Spirits by Category: Total Volume 2018-2023

Table 49 Sales of Spirits by Category: Total Value 2018-2023

Table 50 Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 51 Sales of Spirits by Category: % Total Value Growth 2018-2023

Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023

Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023

Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023

Table 56 GBO Company Shares of Spirits: % Total Volume 2019-2023

Table 57 NBO Company Shares of Spirits: % Total Volume 2019-2023

Table 58 LBN Brand Shares of Spirits: % Total Volume 2019-2023

Table 59 Forecast Sales of Spirits by Category: Total Volume 2023-2028

Table 60 Forecast Sales of Spirits by Category: Total Value 2023-2028

Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028

Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

Wine in Guatemala

KEY DATA FINDINGS

2023 DEVELOPMENTS

Buoyant volume growth in 2023

Competitive landscape highly fragmented

Specialist wine shops popular, though losing volume share to supermarkets

PROSPECTS AND OPPORTUNITIES

Further modest volume growth over forecast period

Spanish wines make gains and organic emerging segment

Importers look to widen distribution

CATEGORY DATA

Table 63 Sales of Wine by Category: Total Volume 2018-2023

Table 64 Sales of Wine by Category: Total Value 2018-2023

Table 65 Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 66 Sales of Wine by Category: % Total Value Growth 2018-2023

Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023

Table 68 Sales of Wine by Off-trade vs On-trade: Value 2018-2023

Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023

Table 71 Forecast Sales of Wine by Category: Total Volume 2023-2028

Table 72 Forecast Sales of Wine by Category: Total Value 2023-2028

Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028

Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

The following categories and subcategories are included:

Alcoholic Drinks

- - Ale
  - Sorghum
  - Weissbier/Weizen/Wheat Beer
- - Flavoured/Mixed Lager
  - - - Domestic Premium Lager
      - Imported Premium Lager
    - - Domestic Mid-Priced Lager
      - Imported Mid-Priced Lager
    - - Domestic Economy Lager
      - Imported Economy Lager
  - - - Domestic Premium Lager
      - Domestic Mid-Priced Lager
      - Domestic Economy Lager
    - - Imported Premium Lager
      - Imported Mid-Priced Lager
      - Imported Economy Lager
- - Low Alcohol Beer
  - Non Alcoholic Beer
- Stout
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
- - Brandy
  - Cognac
- - Bitters
  - Cream-based Liqueurs
  - Other Liqueurs
- Non Alcoholic Spirits
- - - Prestige Dark Rum
    - Ultra Premium Dark Rum
    - Super Premium Dark Rum
    - Premium Dark Rum
    - Standard Dark Rum
    - Economy Dark Rum
  - - Prestige White Rum
    - Ultra Premium White Rum
    - Super Premium White Rum
    - Premium White Rum
    - Standard White Rum
    - Economy White Rum
- Tequila (and Mezcal)
- - Bourbon/Other US Whiskey
  - Canadian Whisky
  - Irish Whiskey
  - Japanese Whisky
  - - - Blended Malt Scotch Whisky
      - Prestige Other Blended Scotch Whisky
        
        Ultra Premium Other Blended Scotch Whisky
        
        Super Premium Other Blended Scotch Whisky
        
        Premium Other Blended Scotch Whisky
        
        Standard Other Blended Scotch Whisky
        
        Economy Other Blended Scotch Whisky
    - Single Grain Scotch Whisky
    - Single Malt Scotch Whisky
  - Other Whiskies
- - - - Prestige English Gin
      - Ultra Premium English Gin
      - Super Premium English Gin
      - Premium English Gin
      - Standard English Gin
      - Economy English Gin
    - Dutch Gin
  - - Prestige Vodka
    - Ultra Premium Vodka
    - Super Premium Vodka
    - Premium Vodka
    - Standard Vodka
    - Economy Vodka
- - Absinthe
  - Ad-Mix Brandy
  - Ad-Mix Gin
  - Ad-Mix Rum
  - Ad-Mix Vodka
  - Ad-Mix Whisky
  - Aguardente/Aguardiente
  - Aguardiente De Caña
  - Akvavit/Aquavit
  - Aniseed-Flavoured Spirits
  - Borovicka
  - Boukha
  - Brandy Type Distilled Spirits
  - Cachaça
  - Calvados
  - Cane
  - Chacha
  - Charanda
  - Chinese Herbal Spirits
  - Chinese Spirits
  - Cut Brandy
  - Destilados De Agave
  - Distilled Fruit Spirits
  - Domestic Brandy
  - Domestic Rum
  - Doppelkorn
  - Economy Chinese Spirits
  - Flavoured Spirits
  - Flavoured Vodka-based Drinks
  - Fynbos gin/Local Gin
  - Gin-flavoured spirits
  - Goldbrand/Goldkrone
  - Grappa
  - Grappamiel
  - Guaro
  - Kirsch
  - Komovica
  - Korn
  - Lambanog
  - Limoncello
  - Local White Spirits
  - Lower Mid-Range Chinese Spirits
  - Lozovaca
  - Maesilju
  - Mahia Rabi Amrane
  - Mead
  - Mixed Spirits
  - Nalivka/Nalewka
  - Nastoyka
  - National Specialities
  - Obstbrände
  - Ouzo
  - Pacharán
  - Palinca/Pálinka
  - Pear and Apple Distillates
  - Pisco
  - Premium Chinese Spirits
  - Prune
  - Punsch
  - Rachiu/Rakija
  - Rum-Flavoured Spirits
  - Samane
  - Sambuca
  - Samsu
  - Schnapps
  - Shochu/Soju
  - Singani
  - Sljivovica/Slivovice
  - Steinhäeger
  - Strong African Spirits
  - Super Premium Chinese Spirits
  - Sura Khao
  - Tequila Flavoured Spirits
  - Travarica
  - Tsipouro
  - Upper Mid-Range Chinese Spirits
  - Vieux
  - Viina
  - Vodka Type Distilled Spirits
  - Other Distilled Beverages
- - Port
  - Sherry
  - Vermouth
  - Other Fortified Wine
- - Apple Wine
  - Bokbunjaju
  - Cheongju
  - Chinese Wine
  - Economy Rice Wine
  - Fortified Fruit Wine
  - Fruit and Berry Wine
  - Fruit and Herbal Wine
  - Fruit and Honey based Wine
  - Fruit Wine
  - Lower Mid-Range Rice Wine
  - Non-Grape Dessert Wine
  - Premium Rice Wine
  - Sake
  - Takju
  - Upper Mid-Range Rice Wine
  - Yakju
  - Yellow Wine
  - Other Non-Grape Wine
- - Champagne
  - Other Sparkling Wine
- - Still Red Wine
  - Still Rosé Wine
  - Still White Wine
- Non Alcoholic Wine

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Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions

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Alcoholic Drinks in Guatemala

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

Overview:

The Alcoholic Drinks in Guatemala report includes:

This report answers:

Alcoholic Drinks in Guatemala

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

Contraband/parallel trade

Duty free

Cross-border/private imports

Outlook

DISCLAIMER

Beer in Guatemala

KEY DATA FINDINGS

Moderate volume growth in 2023

Continued growth of low-alcohol offerings

Significant hikes in packaging costs leads to price rises

Craft beer an emerging segment

Imported premium beers gain value share

Small local grocers remain a priority for beer players

Lager price band methodology

Cider/Perry in Guatemala

Cider/perry remains a negligible presence in Guatemala

Recent launch of Fun Wine, with a “better for you” positioning

Awareness remains low

Limited growth projected for cider/perry

Cider/perry faces serious competition from RTDs

Rtds in Guatemala

KEY DATA FINDINGS

Continuing healthy volume growth

Affordability and convenience of RTDs widens consumer base

Marketing targeted at younger consumers

Players look to increase volume sales though on-trade

RTDs serve as initial introduction for younger consumers to spirits

Further offerings reflecting local tastes

Spirits in Guatemala

KEY DATA FINDINGS

Moderate volume growth, in spite of price rises

Botrán launches non-alcoholic rum

Tequila on the rise

Whiskies continues on positive growth trajectory

Growth slows for e-commerce

Industrias Licoreras de Guatemala continues to dominate

Wine in Guatemala

KEY DATA FINDINGS

Buoyant volume growth in 2023

Competitive landscape highly fragmented

Specialist wine shops popular, though losing volume share to supermarkets

Further modest volume growth over forecast period

Spanish wines make gains and organic emerging segment

Importers look to widen distribution

The following categories and subcategories are included:

Alcoholic Drinks

Why buy this report?

NEW REPORT GUARANTEE