Cider/perry posted robust volume and current value growth in Bosnia and Herzegovina in 2024, largely fuelled by the success of Somersby, the leading regular cider/perry brand distributed by Carlsberg BH doo. Its continued popularity supported by stable consumer demand and ongoing product price increases driven by inflation made it the primary growth engine for the category.

Wine continued to outperform beer in terms of total volume growth in Bosnia and Herzegovina in 2024, with the latter remaining a mature category with limited growth potential. Consumers show increasing interest in high-quality domestic, regional, and international wines, fuelling robust value growth amid rising premiumisation. On-trade wine consumption is gaining notable momentum, especially in restaurants where wine is becoming the preferred accompaniment to meals.

In 2024, RTDs experienced robust growth in Bosnia and Herzegovina both volume and current value terms, primarily propelled by the exceptional performance of Finnish company Olvi Oyj. The player’s spirit-based RTD brands have gained significant traction, blending alcohol with flavoured fruit juices to captivate a broad and expanding consumer base.

Volume sales of alcoholic drinks in Bosnia and Herzegovina experienced modest growth in 2024, despite ongoing price sensitivity. Consumers, facing limited disposable incomes, focused on affordability, leading to cautious spending patterns. In addition, current value growth was slower compared to previous years, when sharper price increases had significantly boosted market performance.

The beer market in Bosnia and Herzegovina was relatively saturated in 2024, resulting in minimal volume growth. This stagnation was further impacted by the lingering effects of inflation and moderate price increases across all beer categories. While mainstream beers face limited opportunities for significant expansion, niche varieties such as dark beer are experiencing the fastest growth, driven by their underdeveloped presence.

By 2024, most spirits in Bosnia and Herzegovina had reached maturity, offering limited room for expansion. Volume growth was also tempered by negative demographic trends, responsible drinking attitudes, and the growing influence of health and wellness concerns, particularly among younger consumers. However, growth was slightly stronger in current value terms, largely driven by the delayed impact of inflation and rising prices across all categories.

Due to limited growth in cigarillos resulting from declining consumer demand, the combined cigars and cigarillos category in Bosnia and Herzegovina recorded only moderate volume growth in 2024. However, cigars are becoming increasingly popular among aficionados and cigar enthusiasts, supported by several emerging consumer trends. Notably, rising interest amongst young working professionals - with higher average incomes and strong income potential - has contributed to the growth of the category.

In 2024, volume sales of cigarettes in Bosnia and Herzegovina experienced a moderate decline, largely driven by the ongoing decrease in smoking prevalence. The category’s performance was further impacted by the high level of illicit trade, which steals significant share from legal tobacco sales in the country. However, regulatory efforts and pressure have started to yield results, supporting a steady reduction in the scale of illicit tobacco trade.

With increased health awareness and the growing preference for products that are perceived to have fewer health risks, especially amongst younger consumers in Bosnia and Herzegovina, e-vapour and heated tobacco products had another strong year in 2024. Enjoying stable demand from a loyal consumer base, e-vapour experienced solid value growth, whilst heated tobacco witnessed a double-digit increase in the year. Heated tobacco and e-vapour products are positioned for continued growth, appealing to

Volume sales of cigarettes in Bosnia and Herzegovina experienced marginal decline in 2024, driven by a continued decrease in smoking prevalence, persistently high levels of illicit trade, and an ongoing consumer shift toward non-combustible tobacco products. The category continues to be significantly impacted by regulatory pressures, which have contributed to rising retail prices. Price sensitivity remains a key factor negatively affecting cigarette consumption and is a major contributor to the

Premium beauty and personal care in Bosnia and Herzegovina registered healthy value growth in 2024, With inflation easing, this supported value growth. That being said, mass still accounted for significantly more value sales. There was growing demand for premium offerings in skin care, such as acne treatments, hand care, body care and anti-agers in particular, while premium cosmetics also performed well and were a key contributor to overall value sales. However, premium fragrances remain the lar

The picture was generally positive for beauty and personal care in Bosnia and Herzegovina in 2024. With inflation easing, there was moderate current value growth. However, volume growth was muted, as continuing population decline, due to high levels of emigration, dampened sales.

There was a moderate increase in current value sales in bath and shower in Bosnia and Herzegovina in 2024. An easing of inflation boosted value sales, though volume growth was muted due to population decline. That being said, there continued to be innovation, with a growing emphasis on natural and organic Ingredients. This focus was driven by consumer demand for products with clean labels, that are free from chemicals such as parabens and sulphates. This saw increasing offerings with products co

Colour cosmetics was one off the best performing beauty and personal care products in Bosnia and Herzegovina in 2024, registering both healthy current value and volume growth. Affordability, as well as continuing innovation, supported growth. Innovation included increasing possibility for customisation, such as with blended make-up and lipsticks. There was also new advanced formulations including in pigment technology and formulations that are designed to be longer lasting. The role is of soci

Deodorants registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. There is increasing segmentation within deodorants, such as for sensitive skin, intense activity or specific fragrance preferences. With consumers continuing to be price sensitive, after several years of high inflation, economy brands performed strongly. Consumers also increasingly scrutinise the typ

Hair care in Bosnia and Herzegovina registered healthy current value and volume growth in 2024. Easing inflation supported increased sales. Hair care addressing scalp health and including offerings such as scalp scrubs, exfoliants, scalp serums and toners are growing in popularity. In addition, offerings with natural and organic ingredients are in demand and consumers are increasingly scrutinising ingredients and seeking clean ingredients that are free from parabens and other chemicals. As such,

Men’s grooming registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. Men’s shaving, led by men’s razors and blades, was the largest men’s grooming segment, as they are used daily. In addition, men are increasingly investing more in products such as oils, balms and conditioners to keep their facial hair healthy and stylish. Within men’s toiletries, there was a deg

Oral care in Bosna and Herzegovina registered a moderate increase in current value sales, though volume sales fell marginally, as continuing population decline dampened volume sales. In addition, though inflation has eased, consumers were still price sensitive, and actively looked for promotions. Toothpaste continued to be the largest segment in terms of value sales, largely as it is used most frequently. Consumers also increasingly understand the importance of maintaining oral hygiene. In addit

Skin care registered healthy current value growth in Bosnia and Herzegovina in 2024. Partly stemming from the pandemic when consumers invested in premium skin care products as a form of self-care during lockdown, there has been a boom in skin care globally and in Bosnia and Herzegovina. This spans across economy brands and private label, as well as premium offerings, with lower-priced brands quickly following trends instigated by first movers. In 2024, popular ingredients include retinol in faci

Mass beauty and personal care still accounted for significantly more value sales than premium in Bosnia and Herzegovina in 2024. Though inflation eased, after several years or price increases, consumers remained price sensitive. Mass beauty and personal products are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current value growth was lower than premium in 2024. Mass hair ca

Sun care was the best performing beauty and personal care product in Bosnia and Herzegovina in 2024, registering both healthy current value and volume growth. A prolonged heat wave in the summer of 2024 supported this growth. Also, there is a growing trend of “skinification” within sun care, where products offer not only sun protection and but also skin benefits. Some products now contain ingredients like hyaluronic acid, ceramides and antioxidants, which are popular ingredients in skin care. T

Depilatories registered moderate current value growth in Bosnia and Herzegovina in 2024. Easing inflation supported value sales, though volume growth was muted, as the population continued to decline. Convenience continues to be the main trend driving consumer demand for depilatories. Consumers are interested in quick and efficient hair removal solutions. Women's razors and blades is the largest product in terms of value sales and there is a large range of brands available. It also registered th

There was a moderate increase in current value sales in baby and child-specific products in Bosnia and Herzegovina in 2024. An easing of inflation boosted value sales, though volume growth was muted due to population decline. There was continuing innovation and a focus on skin-friendly formulas. In addition, growing e-commerce sales resulted in a widening product range. Baby wipes was the largest product in terms of values and is considered an essential. However, there was a marginal fall in vol

Fragrances registered modest current value growth in Bosnia and Herzegovina in 2024. With inflation easing, premium fragrances outperformed mass fragrances, both in terms of value and volume growth, though mass accounted for more value sales. There was an extensive list of premium fragrance launches including Furla Pura, Furla Armoniosa, Dsquared2 Icon Pour Femme Eau de Parfum, Dolce & Gabbana Devotion Eau de Parfum Intense, Versace Crystal Noir Parfum, Versace Bright Crystal Parfum, New Notes C