Retail volume growth of wearable electronics in India slowed in 2024, albeit remaining in the double digits due to factors such as increasing affordability, the premiumisation trend, and a rising focus on health and wellness. Consumers are increasingly migrating from simple activity bands to digital activity watches and smart wearables, due to the marginal price difference, and the myriad additional benefits that these watches offer. The growing preference for premium products also means that th

Wearable electronics in Brazil continued to show resilience in retail volume terms in 2023, even amidst economic uncertainty and inflationary pressures, and solid growth is set to continue in 2024. Despite a turbulent economic landscape, the category has managed to thrive due to its strong appeal to consumers seeking health and fitness solutions. Smart wearables and activity watches have remained popular, particularly amongst those interested in monitoring physical activity, sleep patterns, and

Wearable electronics is expected to maintain negligible retail volume growth in Germany in 2024; however, different categories are set to experience different performances. While smart wearables, which account for nearly two thirds of volume sales, is set to see slower growth than in previous years, activity wearables is projected to decline at a slower rate than before, due to the increasing growth rate for analogue activity watches, especially due to growth for Garmin. Activity bands and digit

Wearable electronics continued to see a healthy performance in retail volume terms in 2024, supported by significantly increased purchases of activity wearables. Prevailing health and wellness trends and the high levels of convenience and functionality offered by these products attracted consumer interest. With activity bands having disappeared from the market in 2021, the leading players have shifted their focus towards smart wearables. However, the pace of their new product innovation slowed i

It is projected that retail volume growth of wearable electronics will be only low in Japan in 2024, following a turn to decline in 2023. While the relatively inexpensive digital activity watch category is still expected to be on a growth trend, the downturn of smart wearables, due to the backlash after the COVID-19 pandemic, is a significant factor affecting growth.

As consumers continue to embrace the health and wellness habits nurtured during the pandemic, there is increasing demand for wearable electronics in Hong Kong, with the latter further penetrating the local market. Demand is being mainly driven by smart wearables in the form of smartwatches, with players responding well to demands with a slew of new functions, including sensors to measure oxygen saturation in the blood, which has been well-received by the fitness community as this data can help t

Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on health and wellbeing functionality in such models.

The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the start of the review period. These devices have been declining at a double-digit rate in retail volume terms since the start of the pandemic, as consumers increasingly favour smart wearables, which can be used for a wider range of functions, as well

The market for wearable electronics in South Korea will register an improved performance in 2024, following the sharp decline in sales volumes seen in 2023. The latter was largely due to economic uncertainties, which discouraged consumers from investing in new technology. Additionally, the replacement cycle for wearable electronics tends to be relatively long, as these devices are not considered essential and are replaced less frequently compared to smartphones. However, with an increase in spen

Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available in the summer or autumn of 2024 and will come in three colours: silver, gold and black. Samsung sees the ring as not just another wearable, but as part of its vision of “ambient sensing”. Properties such as sleep insights, based on heart rate, movemen

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and sports activities, making wearables more popular for tracking fitness and wellness.

Wearable electronics are expected to be the star performer among consumer electronics in Morocco in 2024, with healthy volume growth. Activity watches (digital), followed by smart wearables, are expected to register the highest growth. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the health benefits. In addition, volume sales are being supported by a larger range o

Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about the technology they use. With over two-thirds of the population younger than 35, wearable devices have garnered increased attention in the country as they enable users to play virtual reality games, stay fashion forward, watch augmented reality video

Unlike most product areas within consumer electronics in Nigeria, wearable electronics is set to record strong growth in retail volume sales in 2024. The health and wellness trend is a significant driver of smart wearable growth. Increasing concerns over health issues like high blood pressure and diabetes have led many consumers to use wearables for monitoring health metrics such as blood sugar levels and blood pressure. Despite high inflation raising the cost of these devices, health-conscious

In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and connectivity. Wearable electronics, especially smart wearables like smartwatches, have become integral to the daily lives of many, offering functionalities that go beyond mere timekeeping. The rise in health consciousness and the desire for tech-savvy gadg

Wearable electronics in Mexico is projected to continue to register strong retail volume growth in 2024. This is the case for all types of activity wearables as well as smart wearables as the category continues to develop and grow in the market. Regarding smart watches or bracelets, demand is expected to continue to develop and grow through the adoption of health monitoring functions, technological improvements, rising participation in fitness activities and a more proactive approach to self-car

Wearable electronics in Argentina experienced rapid growth in previous years, driven primarily by digital activity watches and high-end smart wearables, while the minor segments of activity bands and analogue activity watches saw a decline. However, in 2023 and 2024, bureaucratic restrictions on imports significantly slowed this upward trend. The government implemented these restrictions to curb the continuous outflow of foreign reserves in a context where Argentina struggled to issue debt. The

Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a relatively low base, and still has much scope for opportunity over the coming years. The subcategory offers a range of products and features to cater to different consumer demographics, from entry level to products with a premium positioning. Innovation

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that monitor heart rate, sleep patterns, and stress levels. Consumers increasingly demand additional features, such as message reading, call answering, and payment capabilities. This shift from activity wearables to smartwatches is notable, with even entr

Indonesia's wearable electronics category is witnessing substantial growth, fuelled by an increasing awareness of health and fitness among the population. The widespread adoption of smart devices, combined with a surge in health-conscious consumers, has significantly boosted the demand for fitness trackers, smartwatches, and health monitoring devices. Key factors contributing to this growth include an expanding middle class, rising disposable incomes, and a population that is becoming increasing

There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to smart wearables is supported by greater availability of smart wearables at lower prices. This shift is also leading to an increase in overall value sales, as smart wearables are more expensive than activity wearables.

Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide all the functionality of activity wearables, but also offer increased functionality and consumers are willing to pay a premium for it. They are used for tracking health stats and are also replacing analogue watches, with increasingly sleek design ac

The COVID-19 pandemic significantly impacted the health consciousness of Filipinos, leading to a surge in the adoption of wearable electronics that focus on health and wellness monitoring. These devices track vital health metrics such as heart rate, sleep quality, and physical activity levels. Additionally, they offer features for stress management, including guided breathing exercises, which have gained popularity among users seeking to manage pandemic-induced stress. In 2023, events like the W

Wearable electronics in Malaysia benefits from rising awareness of health and wellness and fitness issues, which continue to pave the way for the greater adoption of such products in 2024. The category continues to show dynamism towards the end of the review period, with further strong retail volume and value (constant 2024 prices) growth anticipated over 2024. This performance is all the more notable given the extant inflationary pressures in the market, which continue to have a residual dampen