Looking ahead, rising levels of health awareness will drive more brands to focus on products with a health and wellness positioning and, in some cases, to develop deeper connections with local sports groups. Garmin remains particularly active in this regard, building strong bonds with runners’ groups, coaches, and a variety of fitness organisations.
Consumers within the 50-60 age group are increasingly turning to sports and fitness activities in their retirement, with a rising interest in pursuits such as climbing and mountaineering. This age group is regarded as a potentially lucrative audience for wearable electronics, and these sorts of activities are attracting the attention of producers who realise the opportunity to target consumers with a high degree of purchasing power.
Products targeted at children are also likely to become more prominent during the forecast period. In addition to helping to track fitness and health, such models can help parents maintain contact with their offspring when outside the home.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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