The outlook for smart wearables and activity watches in Argentina remains positive, despite the poor performance in 2023 and 2024 due to import restrictions. These categories have gained substantial popularity, particularly in line with the health and wellness mega trend.
Smartwatches' ability to measure distances, pace per km, and other sports-related metrics makes them the preferred device for runners and cyclists in Argentina. The increasing number of people engaging in sports activities is a primary driver for the wearable electronics category.
The development of interconnected ecosystems in consumer electronics will be a key business strategy for leading brands. Consumers will prefer products from the same brand or those that are compatible with each other, facilitating interconnectivity and shared functionalities.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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