The ongoing health and wellness trend will continue to drive the growth of smart wearables, as consumers increasingly monitor their health metrics to improve their wellbeing. As the economy stabilises and disposable incomes rise, the demand for these health-focused devices is expected to grow.
Affordable generic Chinese brands are predicted to spur the growth of wearables over the forecast period. As economic challenges gradually ease, consumers will have more disposable income to spend on affordable smart wearables, boosting market penetration for these brands.
E-commerce will be a crucial channel for the growth of wearables, particularly among the young population. These consumers rely heavily on online reviews to make informed purchasing decisions and appreciate the convenience of home delivery and payment on delivery options.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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