Although economic headwinds persist, wearable electronics has proven resilient, supported by innovation, affordability, and a growing consumer base. The category is expected to continue performing strongly in the forecast period, buoyed by increasing demand for health monitoring devices, and the introduction of new technologies that promise to push the boundaries of what wearable electronics can offer.
While premium wearable electronics continue to attract middle- and higher-income consumers, the future of the category in Brazil is in expanding access to more affordable options. The popularity of Xiaomi’s Mi Band and other cost-effective fitness trackers suggests that lower-income consumers are increasingly interested in wearable technology.
One of the key challenges facing wearable electronics in Brazil is the continued influence of the grey market. While this allows consumers to access products at lower prices, it undermines official sales channels, and can negatively impact brand loyalty and after-sales service.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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