Contracting consumer confidence and spending power over the forecast period, particularly during the short term, is likely to boost mid-priced, and potentially economy, brands over the longer term as higher than historic inflation rates and the Israel-Hamas War are expected to dampen consumer confidence and spending power. Haylou is expected to perform relatively well with the RS5 watch, not only due to its low price, but also because it offers the attractive added extra of Hebrew language support, the absence of which on most consumer electronics items is a recurrent bugbear for many Israeli consumers.
Apple and Samsung are expected to remain resilient in wearable electronics over the forecast period, catering to upper income consumers and are not expected to offer many price discounts or promotions to entice consumers to make purchases. As is the case in headphones, both players are expected to enjoy considerable customer loyalty, which will help them to weather the storm of the various crises in the area over the short- to mid-term.
Over the forecast period, price discounts and innovation are likely to be the main themes to entice cash strapped consumers to make purchases and upper income consumers to buy more. The introduction of smart rings onto the market is likely to generate considerable interest, but these products are also likely to cannibalise sales of smart watches, which may suffer as a result over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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