A key challenge hindering the volume growth of wearables will be the rising penetration of premium products, with smartwatches gaining appeal over entry level activity trackers. This shift towards more advanced models is expected to extend the replacement cycle for wearables, as consumers will take more time to upgrade their devices.
Growth in smartwatches sales may be hindered in the short term due to declining disposable incomes and low purchasing power. Inflation and the energy crisis will still affect consumer purchasing power and behaviour, with consumers forced to prioritise essentials and postpone discretionary spending.
The healthy living trend is shaping consumer behaviour in Greece especially amongst the younger generations. Future growth prospects for wearables will be closely linked to this trend.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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