Wearable electronics is expected to see a slow and stable retail volume decline in Germany throughout the forecast period, due to a combination of saturation and the longevity of product lifecycles. While technological developments will continue to drive innovations in the offerings in wearable electronics, many developments will be in terms of software updates that are available as free downloads to the wearables’ operating systems, which means no new hardware sales are required to enjoy the benefits.
The competitive landscape in wearable electronics is expected to remain dynamic in the forecast period, as companies are going through ups and downs. Fitbit, which has belonged to Google since 2021, has removed third-party content from its watches in Europe, due to new regulatory requirements that limit downloads from third parties for European users.
Health is a very important concern in Germany, and even more so for the older generation, which makes up a large proportion of the population. One major health risk is high blood pressure, which is the main cause of cardiovascular diseases.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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