Retail current value sales of butter and spreads in India are expected to continue to witness strong growth in 2024, driven by increased product penetration, especially beyond tier-1 cities. Butter and ghee (clarified butter) are extensively used in India, not only in cooking, or as a topping on all forms of bread, but also during religious occasions and ceremonies. The consumption pattern is changing from home-produced or unpackaged ghee to packaged formats, as young consumers in India tend to

Brazil has been experiencing the impacts of strong natural phenomena since 2022, with La Ninã and El Niño manifesting opposite effects across the country. While the former brought heavy rains to the southeast and drought to the south, the latter, which started in 2023, and has continued to spread damage over 2024, reversed the situation. These weather trends, added to neglect and human action over the years, caused Rio Grande do Sul, the southernmost state of Brazil, to see one of the biggest na

Overall retail volume sales of butter and spreads in South Korea are declining in 2024, although demand remains above pre-pandemic levels. This is primarily due to a shift in consumer dietary preferences, with a growing focus on health leading to decreasing demand for margarine. Despite technological advancements that have significantly reduced trans fats in margarine - such as using enzymes instead of hydrogen or converting all unsaturated fats to saturated fats - the product still carries an u

Although unit price growth of butter and spreads in Peru continues to slow following the significant rises noted in 2023 and 2022, overall prices remain high for much of the population. In this context, local consumers are increasingly opting for more economical alternatives, either shifting from butter to margarine (resulting in declining retail volumes for butter to dip below pre-pandemic levels) or choosing cheaper brands.

Butter and cooking fats in Slovenia continue to experience a decline in retail volume terms in 2024, as consumer demand diminishes in response to growing health concerns surrounding saturated fat consumption. Saturated fats have been the subject of negative publicity across both national and social media, which has heightened consumer awareness of their potential harmful effects. As a result, many Slovenians are reducing their intake of products such as butter and cooking fats. Nonetheless, desp

The demand for butter and spreads in Kenya has stagnated during 2024 amid rising prices. Retail volume sales are projected to rise slightly for margarine and spreads and be flat for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered milk production in the review period, which consequently impacted local butter produc

Butter and spreads in Canada is projected to register a significant slowdown in retail current unit price growth in 2024. This is helping to sustain a rise in demand, albeit softening retail current value growth at the end of the review period. However, overall retail volume growth is also set to be slower than in 2023, underpinned by a decline in the demand for cooking fats and dampened increases for butter and margarine and spreads. Butter remains quite expensive for many consumers, although i

Health and wellness features continue to be trendy and noted in new product developments within butter and spreads in Sweden in 2024. This includes healthier fat content and cholesterol-lowering claims. Rapeseed is increasingly seen as a local superfood; besides its cholesterol-lowering attributes, the Becel brand points out that its products have a natural content of omega-3 and omega-6, due to the rapeseed content. Valio, meanwhile, has introduced several new butter-with-rapeseed spread mixes,

Butter and spreads in Malaysia is projected to see a marginal increase in retail current value sales in 2024, However, this is due to price hikes, as retail volume sales drop strongly. Cooking fats is expected to see a double-digit drop in retail volume sales, with demand dampened as these products are not widely used in the home and awareness is low. In terms of distribution, cooking fats tend to be available in small quantities in modern grocery retailers (hypermarkets and supermarkets) and at

Butter and spreads is maintaining marginal positive retail volume growth in Slovakia in 2024, with value sales better supported by high prices. Butter is the strongest performer, thanks to it being a traditionally popular and widely used product in the country. We also note that the steep unit price hikes previously seen in butter are stabilising, which helps to support sales. Added to which, retailers offer frequent price promotions, special offers and discounts, to appeal to budget-conscious c

Retail sales of butter remain limited in Cameroon, albeit seeing steady growth in volume terms in 2024. The target audience for butter is primarily restaurants offering contemporary cuisine, especially in the French-speaking regions of the country and in areas serving expatriates and tourists. Most consumers who purchase butter through the retail channel are generally less price-sensitive compared to those looking for margarine and spreads. Therefore, when it comes to shopping for butter consume

Despite continuing high inflation, butter and spreads in Uzbekistan is expected to register healthy constant value and moderate volume growth. A growing population, as well as a growing economy, supports increased sales. Also, an increasing range of local brands, which are more affordable, also supports sales.

Butter and spreads in Serbia is experiencing challenges due to the increasingly busy lifestyles of consumers and rising prices in 2024. As a result, more affordable cooking fats have gained popularity, attracting consumers with their lower prices. Price-sensitive Serbian consumers are particularly drawn to products on discount, prompting producers to frequently offer price reductions to remain competitive. The presence of private label products, which often come at lower prices and in smaller pa

The cost of butter in South Africa continues to increase above the general inflation rate. As a result, some consumers are moving away from butter, instead opting for cheaper alternatives. However, there is still elevated retail demand for butter compared to pre-pandemic levels, as it is a core ingredient for certain recipes. This is resulting in consumers shifting their spending patterns to account for this, instead opting to purchase butter when promotions are on offer. Typically, retailers of

Butter and spreads are staple pantry items in Filipino households, frequently used in both home cooking and baking. These products are integral to a variety of traditional dishes, such as adobo variations, and are also popular as spreads for bread, making them a versatile ingredient in everyday meals. The retail value growth in this category has been significantly driven by efforts from key players such as Fonterra Brands (Phils) Inc and Magnolia Inc, which have strategically capitalised on the

Butter has seen significant retail volume growth in 2024 continuing on from the strong performance seen in 2023. Sales of butter had plummeted in 2022 due to a shortage of butter brands in both modern and traditional grocery retailers. Low levels of milk production were caused by a range of factors, including poor weather conditions and the high cost of animal feed. This shortage resulted in price hikes and product scarcity in supermarkets and grocery stores, negatively impacting both consumers

In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established distribution networks and strong brand loyalty to secure a share of the butter market. In addition to these expansions, innovations in packaging and flavour diversity are being introduced to appeal to a wider audience. This approach not only caters to t

Freed from the restrictions on movement seen during the pandemic, 2023 saw a surge in consumers dining out. After relying on home-cooked meals during the pandemic, consumers were keen to begin indulging in dining out again, significantly reducing the demand for butter which is used in home cooking and baking. This trend has continued into 2024 with it undermining the retail demand for butter. Additionally, many consumers have been keen to travel internationally which has dealt a further blow to

Butter and spreads in Turkey is projected to see positive, if slower, retail volume growth in 2024. Having seen a strong decline in retail volume sales in 2022, the leading category, butter continues to see a healthy rebound in consumption in 2024. The decrease in the demand for butter demand coincided with a notable reduction in butter production in 2022. This was informed by export bans, which came into effect in May 2022, as well as a significant devaluation of the Turkish lira, which led to

Retail volume sales of butter and spreads in Germany are marginally declining in 2024, following a weak performance over the second half of the review period. A significant factor driving this decline is the growing health consciousness among German consumers. In recent years, there has been increasing awareness of the health risks associated with diets high in fat, particularly those rich in saturated fats found in butter and certain cooking fats. This has led to a shift away from traditional b

Butter and spreads in Uruguay experienced a rebound in retail volume terms in 2023, and a similar performance is anticipated for 2024. This follows a soft contraction in 2022, which was largely attributed to product shortages resulting from conflicts between key producers and trade unions. The butter and spreads category is mature, with Uruguay boasting one of the highest per capita consumption rates in Latin America, second only to Chile. Given this maturity, there is limited room for growth wi

The picture is expected to be positive for butter and spreads in Guatemala in 2024. Margarine still leads in terms of volume and value sales, followed by cooking fat and then butter. Cooking fat is expected to register the highest value and volume growth, largely due to its affordability. Butter is mainly bought by higher-income consumers and there are numerous brands available in modern grocery retailers. Brands include global offerings such as Président and Anchor, with more discerning consume

Butter and spreads is set to see current value growth in Israel in 2024. Following the increase in the price of price controlled dairy in May 2023, brands increased the prices of their non-price controlled dairy products as well. This led to an increase in the prices of butter, which has been removed from the price control mechanism. Until 2020, butter was subject to a very high customs tax, which put off importers, while the price controlled status of butter deterred local producers from making

Butter and spreads is achieving value and volume growth in Poland in 2024, with this performance supported by players’ strategies to maintain sales midst the inflationary environment. Notably, in response to rising costs and consumer demand for affordable products, the butter and spreads industry in Poland is navigating the situation by downsizing packaging and offering smaller butter weights. This approach makes products more accessible to budget-conscious consumers and also appeals to those wh