Clarified butter, which is called ghee in India, has a high cultural relevance, and is consumed in various dishes, in some households on a daily basis. While these products were traditionally made at home, evolving consumer lifestyles have been forcing some consumers to shift to packaged products due to a lack of time or knowledge, and this is set to continue in the forecast period.
Ghee is a popular product in India, and is widely used in Indian households, especially during the festive season. However, it is often too expensive for the average Indian household, which limits consumption.
With increasing standards of living, coupled with improved product availability, brands and consumers are tending to experiment with new flavours and formats. While the traditional butter flavour is predominant in India, flavours such as salted, garlic and herb, and chilli are gaining prominence; for instance, Amul offers Garlic & Herbs Buttery Spread, featuring garlic flakes and oregano leaves.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!