Health concerns surrounding butter and margarine in Germany are expected to lead to a further decline in retail demand over the forecast period. As local consumers become increasingly aware of the health implications associated with these products, particularly in terms of saturated fats and cardiovascular health, there is a growing shift towards alternatives perceived as healthier.
The competition from vegetable oils is expected to remain a significant challenge to butter, margarine, and cooking fats in Germany over the forecast period. As consumers increasingly prioritise health and diversify their culinary practices, vegetable oils, such as olive and sunflower oil, are emerging as strong alternatives to traditional fats.
Despite the anticipated decline in butter consumption in Germany over the coming years, margarine is unlikely to benefit significantly from this shift. Although the plant-based trend has been gaining momentum, and some manufacturers have attempted to reposition margarine as a “vegan butter”, these efforts are expected to face substantial challenges.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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