After butter was removed from price controls, there were no more shortages in the butter market. However, although the category has opened up to competition without price supervision, prices have risen strongly and have not been subdued significantly by the increase in competition.
Health and wellness remains a key influence on demand across packaged food, and particularly in staple food categories such as dairy. Due to health concerns, the cooking fats category is expected to see continued decline over the forecast period as local consumers shift their attention to alternative options that are perceived to be healthier, including edible oils.
While the health and wellness trend presents a significant challenge to categories such as cooking fats and margarine, it also offers notable opportunities for new product development targeting the interests of health conscious consumers. These include the potential for development of plant-based alternatives to butter, as an increasing number of consumers look to follow more plant-based diets for health and environmental reasons, as well as concerns about animal welfare.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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