Private labels continue to grow in butter and spreads, as illustrated by the fact that Biedronka (Jeronimo Martins Polska SA) holds overall top brand place in the category, as well as being the leading brand in butter per se. Private labels are expected to see continued growth over the forecast period, thanks to their constantly improving quality and competitive pricing.
Butter will remain a key subcategory in butter and spreads, in part thanks to its improving image regarding its more natural composition compared to more processed products such as margarine and spreads. Furthermore, the strong position of the local butter-processing industry in Poland will likely contribute to this trend.
Meanwhile, cooking fats will remain in a decline, due to its unhealthy and old-fashioned image, especially in light of more modern, low-fat and low-oil cooking options, such as the use of air fryers. These healthier cooking methods reduce the need for traditional cooking fats, leading to a decrease in demand.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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