Butter and spreads in Serbia is forecasted to experience slow volume growth during the upcoming forecast period. Despite this, major players are expected to maintain their market share due to the limited competition within the category.
Increasing health awareness among Serbian consumers is expected to drive a shift away from traditional butter and spreads in favour of healthier alternatives. Many individuals are likely to replace these products with options perceived as healthier, such as vegetable oils and cheese spreads.
With a growing emphasis on health, consumers are expected to increasingly favour healthier options over margarine and cooking fats, which are often viewed as unhealthy due to their hydrogenated fat content. As a result, these products are predicted to be primarily purchased by middle-aged and elderly consumers, while younger demographics are likely to opt for healthier alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!