Sales of pet products have slumped in Poland in 2025, albeit still managing to achieve marginal overall positive growth. This is due to the recent economic turmoil in the country which has negatively impacted consumers’ spending power and, as some pet products are seen as non-essential, budget-conscious pet owners have been making spending cuts in this area. Added to which, when it comes to pet healthcare, many premium pet food brands already offer functional and health claims included in the fo

Value sales of pet products continue to rise steadily in Indonesia in 2025, exhibiting greater stability than other pet care categories. Growth is being driven from a small base, where expansion into new consumer segments offsets a modest contraction among existing customers responding to suboptimal economic conditions. Although other pet products remains by far the largest subcategory by retail value, cat litter is achieving the fastest growth rates in 2025. Urban cat ownership is on the rise,

In 2025, the pet products category in Brazil continues to grow, but at a more moderate pace compared to previous years, as households navigate an increasingly challenging economic climate. Following robust growth in 2024, GDP expansion has slowed and inflation remains a concern, particularly for essential goods. As a result, Brazilian consumers are exercising more caution in their discretionary spending. While pet humanisation remains a strong underlying trend, pet owners are becoming more selec

Pet products is maintaining positive value sales in Switzerland in 2025, albeit at slower rates of growth than seen over the past two years. However, this is attributed to a stabilisation in unit prices, rather than a notable slowdown in demand per se. Other pet products is showing the strongest value growth in 2025, along with being the largest sized category, with cat litter coming in second place in size and growth terms, with pet healthcare being the smallest category.

Pet products is seeing a slight uptick in value sales in 2025, which is expected to continue over the forecast period. Cat litter is the best performing category, due to cats being the most popular pets in Morocco, with a rising number of urban consumers keeping cats in their homes. As such, cat litter is an essential product in this context.

Value sales of pet products are set to record a slight increase in Austria during 2025. Pet humanisation remains one of the most significant trends in the pet care industry. As a result, consumers are increasingly seeking premium, natural, and health-focused products for their pets. This trend is fuelling demand for pet accessories and health and wellness products tailored to pets. Health and wellness products for cats and dogs, in particular, are seeing especially strong momentum. Consequently,

Value sales of pet products are set to increase in 2025, as pet ownership becomes more common within urban lifestyles. As owners are building stronger bonds with their pets, the pet humanisation trend is increasing, with consumers treating their pets as family members. As such, pet owners have become more health-conscious and willing to spend on their pets, which has encouraged them to invest in a growing variety of pet products. Spending on pet products is strongest among mid to upper-income ho

In 2025, pet products in Denmark is expected to witness healthy growth, supported by rising demand for convenience, lifestyle-oriented items, and functional everyday goods. While pet food dominates overall pet expenditure, non-food products, such as litter, grooming tools, and accessories, are gaining traction as consumers focus more on home-based pet management and enrichment. New product formats, better design, and seasonal or themed items are encouraging more frequent purchasing. Growth is fu

Retail current value sales of pet products in Finland are expected to rise moderately over 2025, supported by the continued demand for convenience, hygiene and pet wellbeing. As pet ownership stabilises at a high level, consumers are shifting their focus towards upgrading everyday essentials like cat litter, grooming tools and pet healthcare products. Premiumisation is also playing a role, with shoppers increasingly choosing higher-quality, often eco-friendly, options.

Value sales of pet products in Sweden are set to increase in 2025, reflecting rising consumer focus on wellbeing, hygiene, and the emotional bond between humans and their pets. As pets are increasingly treated as family members, Swedish owners are investing in products that enhance daily life — from interactive toys and grooming tools to functional accessories and supplements. Cat litter continues to contribute significantly to value sales as an essential, high-frequency purchase. At the same ti

Current value sales of pet products in Hong Kong experienced growth in 2025, driven by an increasing demand for innovative and convenient solutions that cater to the needs of modern pet owners. As urban living becomes more prevalent and lifestyles busier, local consumers are seeking solutions that simplify pet care while ensuring their pets' well-being. The emphasis on pet well-being has prompted owners to invest in high-quality products that support their pets' physical and mental health. This

Pet products is set to see current value growth in Vietnam in 2025. The category remains fragmented as many small players are able to enter the market and distribute in stores. In addition, pet owners’ loyalty to brands is low in this category. Within pet products, pet healthcare is experiencing a slower pace of growth in 2025, though it is still putting in a positive performance. While pet toys and the like are not deemed to be essential purchases, pet healthcare is perceived as a more importan

Growth in pet products current value sales in the Netherlands in 2025 looks set to be slower than in 2024, mainly because price competition has recently intensified in tandem with the easing of inflationary pressures. However, overall demand remains robust thanks to the sustained expansion of the country’s pet population and the ongoing evolution of the pet humanisation trend. Rising levels of pet ownership are creating a greater need for basic necessities like collars, leashes, feeding bowls, l

Pet products in Mexico is set to see a solid retail current value increase in 2025, due to a convergence of social, economic, and lifestyle factors that are transforming pet ownership habits and consumer expectations. First, the number of pet-owning households in Mexico has continued to rise, especially in urban areas, where changing family dynamics are reshaping the traditional concept of the household. Millennials and Gen Z are increasingly opting for pets over children, either postponing pare

The rate of growth in retail current value sales of pet products will accelerate in 2025, more than doubling over the course of the review period amid rising demand for premium offerings. The pet products category is primarily driven by goods for cats and dogs, as the populations of other animals – small mammals, fish, birds and reptiles saw a marked decline following the Russian invasion in 2022 and showed only a weak recovery in the latter part of the review period.

Sales of pet products in Thailand are experiencing significant growth in current value terms in 2025, driven by the increasing pet population and the rising number of pet owners. As more households embrace pet ownership, the demand for various pet products, ranging from pet accessories to pet healthcare and grooming products continues to expand. Furthermore, the overall spending on pet products is on the rise as consumers are increasingly prioritising the wellbeing, comfort, and happiness of the

Moderating prices and a slowdown in the pet population’s growth are resulting in an undynamic performance by pet products in the US. Low, single-digit growth reflects a significant slowdown in comparison to earlier in the review period when e-commerce, wellness trends, and premium formulations drove demand and sales. Despite moderate top-line growth, performance by category reinforces evolving preferences in pet demographics and care. The largest category of other pet products, such as accessori

Pet products in Turkey is experiencing robust growth in 2025, largely driven by the pet humanisation trend. One of the most striking examples of this trend in Turkey is the increasing demand for dog clothing in other pet products. The rise of e-commerce has made a wide variety of pet apparel more accessible, ranging from sweaters and boots to stylish bandanas. Many pet owners view their pets as an extension of themselves and enjoy coordinating accessories, leading to a surge in customised and fa

In 2025, pet products in India is set to see solid retail current value growth, with increases for all categories. One of the main factors driving growth is the growing pet population, along with the emergence of the pet humanisation trend. Cat litter is expected to see the strongest growth. Many high-rise buildings have RWAs (Resident Welfare Associations), which put in place strict rules about using cat litter, which continues to drive high growth in demand for such products in India. In addit

The pet healthcare market in Taiwan is experiencing strong double-digit value growth in 2025, particularly pet supplements. This surge can be attributed to heightened awareness among pet owners regarding the health and wellbeing of their animals, especially following concerns about cat food safety, including salmonella and low potassium levels, in 2024. Pet owners are increasingly vigilant about what their pets consume, leading to a notable rise in demand for dietary supplements. According to Eu

Pet products in Germany continues to record value growth across the category. This performance is being supported by the pet humanisation trend that is encouraging local pet owners to invest more in pet healthcare, such as pet dietary supplements, particularly for dogs and cats with health problems such as joint complaints or urinary tract disorders. Sales of cat litter remain strong, with clumping sand litter still the most popular format. Sustainable alternatives such as biodegradable litter a

The rate of growth in retail current value sales of pet products will slow but remain robust in 2025. Other pet products–such as pet toys, clothing and accessories–will be both the largest and the most dynamic category. As Hungarian pet owners increasingly treat their pets as family members, the demand for high-quality, stylish and ergonomic pet accessories continues to grow. Urban pet parents, particularly small dog owners, are driving sales of adjustable and durable harnesses like the Julius-K

Growth in pet products current value sales in Israel in 2025 looks set to be slightly faster than in 2024. The projected uptick is partly explained by price hikes resulting from still-elevated inflationary pressures and the rise in VAT imposed at the beginning of the year. However, it is also testament to the influence of pet humanisation, which is encouraging owners to spend greater amounts of money on caring for their animal companions, primarily dogs and cats.

Despite a challenging economic climate, pet products in Egypt faces modest volume growth in 2025. However, a significant value surge was observed, driven by price hikes exceeding 15% in the first quarter. These price increases were largely attributed to uncontrolled inflationary pressures, which affected all products. Notably, the rising pet population in Egypt contributed to sustained demand, even amid economic hardship. Pet healthcare products demonstrated the strongest performance, reflecting