Pet products is expected to see significant value growth in Vietnam over the forecast period, The category’s expansion will primarily be supported by deepening penetration, driven in part by the further development of the pet humanisation trend. As well as attending to essentials such as shelter and food, younger consumers, in particular, will be increasingly concerned with optimising their pets’ physical and emotional wellbeing.
The expansion of distribution networks will be key to future developments in pet products. The category is fragmented, with low levels of brand loyalty, and is not yet fully structured due to still being in a relatively nascent stage.
During the forecast period, players are expected to develop new products with specific functional benefits, such as products designed to enhance the functioning of pets’ immune systems. Such innovation will look to tap into the fact that pet owners are becoming more knowledgeable about their pets’ health and are tending to require more specific functional benefits and products that are backed by scientific evidence.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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