Over the forecast period, pet products is expected to deliver robust value sales growth across all segments in Indonesia. Continued growth in cat adoption will drive cat litter sales, outpacing overall category expansion.
Retail e-commerce is set to maintain its share, as pet shop outlets that offer grooming services without selling the products themselves leave an opening for online channels to provide a comprehensive range of grooming items. However, the sale of vitamin products online will face stiff competition from veterinary clinics, with an expanding outlet network that makes them the preferred source for over-the-counter pet healthcare products recommended by professionals.
Despite existing fragmentation, further segmenting is expected as affordable imports - particularly from China - gain traction, mirroring trends in cat food and dog food. Evo Nusa Bersaudara’s early-2025 launch of locally produced economy wet cat food exemplifies this shift, alongside its importation of multiple Chinese cat litter brands.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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