In a cross-category trend, sales in pet products are expected to remain positive over the forecast period, as they stabilise due to baseline demand in relation to the pet trends seen. Pet humanisation will continue to be a strong factor in pet products, however, economic factors will also be at play and budget-conscious consumers may take a conservative approach to buying pet products, and selecting those which are deemed to be more essential as opposed to “nice-to-haves”, or selecting cheaper options.
Cat litter sales will be maintained through consumers’ growing adoption of litter trays, whether seen with high-end products such as Catsan, or cheaper imports. Meanwhile, pet healthcare will be supported by consumers ongoing awareness of their pets’ health and wellbeing.
With more public locations becoming pet-friendly, including an increase in the number of malls in Jakarta and other cities in Indonesia allowing pets, and more outdoor areas designated for pet gatherings, this is set to drive sales in pet beauty products over the forecast period. The improved availability and accessibility of pet-friendly locations and activities is leading pet owners to become more conscious about the appearance of their pets, in turn inspiring an interest in pet grooming, for example.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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