Over the forecast period, pet products in Germany is predicted to record growth across the category, with other pet products set to remain the most dynamic performer, followed by cat litter and pet healthcare, respectively. This positive trend will be driven by evolving consumer behaviours, notably the ongoing pet humanisation trend and an increasing willingness to invest in innovative, high-quality products.
In the coming years, e-commerce sales of pet products in Germany are expected to continue growing. This trend will be driven by increasing digitalisation and the introduction of apps, such as the Eheim Digital Connect app, which allow pet owners to control their aquarium equipment via smartphone or tablet.
Pet products in the local market is expected to see the launch of new innovations that align with trends in sustainability, personalisation, and technology. For example, eco-friendly cat litter options such as those made with mussel shells are being developed to provide effective clumping and odour control while reducing environmental impact.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsThis report originates from Passport, our Pet Products research and analysis database.
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