As inflationary pressures persist, German consumers increasingly flock to the cheapest online marketplaces for purchasing pet accessories, prioritising cost efficiency over quality and brand loyalty. The economic strain has prompted a shift towards budget-conscious shopping habits, with consumers seeking out the most affordable options to mitigate the impact of rising prices on their household budgets.
Pet shops and superstores in Germany is set to remain the most important distribution channel for pet products over the forecast period, despite the rise of e-commerce and alternative shopping platforms. These specialist retail outlets provide a unique and tangible shopping experience that online stores cannot replicate.
Demand for pet dietary supplements in Germany is anticipated to wane over the forecast period, driven by the growing popularity of therapeutic and functional pet food. Consumers are increasingly seeking comprehensive solutions that address their pets' health and wellness needs more holistically, which is leading to a shift towards pet food enriched with therapeutic and functional ingredients.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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