With the pet population in Austria expected to grow only modestly over the forecast period and retail prices becoming more stable, the pet products category is anticipated to register slightly slower growth in current value terms. Items such as cat litter are projected to expand primarily in correlation with the cat population, with limited opportunities for significant innovation, which will, in turn, restrict potential price increases.
Over the forecast period, online sales of pet products in Austria may stagnate. The initial surge in online sales driven by the COVID-19 pandemic may have reached a plateau, with many local consumers reverting to in-store shopping.
Pet healthcare is the fastest-growing category in the pet products industry in Austria and is projected to continue its above-average by increasing health concerns among pet owners, who are more vigilant about their pets' wellbeing and proactive in seeking preventative and therapeutic solutions. The humanisation trend, whereby pets are treated more like family members, will contribute significantly to this growth, as pet owners are willing to invest in premium healthcare products and services to ensure their pets lead healthy and fulfilling lives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Pet Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!