Hypermarkets saw current value growth in South Africa in 2024. The expansion of hypermarkets remains relatively muted due to the economic environment, prompting operators to prioritise formats that meet consumers’ evolving needs. A prominent example is Massmart converting four Game stores into Makro Express, a smaller format of its warehouse club, Makro. This move aims to leverage Makro's stronger brand presence compared to Game, which has struggled despite adding fresh food sections. With Makro

Value sales growth of hypermarkets in Germany were undermined in 2024 by the permanent closure of the last remaining 45 Mein Real outlets in March. The chain had struggled to resolve the inherent contradictions in being competitive in this channel as a small operator while lacking the scale to offer a vast private label offer, leading to its bankruptcy in October 2023.

Over 2024, the number of hypermarket outlets in Mexico remained stable, yet the channel experienced dynamic sales growth. The competitive landscape for hypermarkets is shaped by just seven major chains, with La Comer (La Comer SAB de CV) leading growth in terms of both outlet numbers and sales. Its success stems from offering a wide selection of premium and high-quality products in addition to mainstream brands, exemplified by initiatives like the October 2024 Guten Tag festival, which featured

In 2024, Morocco’s hypermarkets benefited from improving economic conditions and evolving consumer behaviour. As inflationary pressures began to ease, households gradually regained spending confidence, prompting retailers to invest further in hypermarket formats. The result was a modest increase in store openings and broader market penetration. Notably, LabelVie invested MAD160 million in a new 4,885 square metre Carrefour hypermarket in Beni Mellal, illustrating renewed appetite for large-forma

Hypermarkets continued to serve middle- and high-income shoppers seeking one-stop solutions for monthly groceries. However, rising inflation, currency depreciation, and increased prices for imported brands contributed to a decline in revenue in constant value terms. Investment in new outlets was constrained, keeping hypermarkets underpenetrated and allowing other formats, such as supermarkets and discounters, to grow more rapidly. Furthermore, online marketplaces have gained traction by offering

Hypermarkets are much less prevalent in Switzerland with significantly fewer outlets than supermarkets or discounters, or convenience stores. Even though the product variety tends to be higher in hypermarkets, this does not justify the longer trip to reach them for many consumers. Furthermore, their price advantages are not significantly better than at supermarkets and are not even close to the low prices on offer in discounters. While the larger outlet sizes are beneficial with regard to produc

In 2024, hypermarkets in India maintained double-digit current value growth, although the rate of increase was slower than seen in the previous couple of years. Hypermarkets, with their wide product range and affordable pricing, have emerged as a one-stop solution for consumers who shop weekly or monthly, with top-ups in between. An increasing number of shoppers, especially in tier 1 cities, are looking to shop intermittently in bulk due to busier lifestyles. In 2024, growth was mainly driven by

In value share terms, hypermarkets in the United Arab Emirates remained the leading grocery retail channel in 2024, supported by its strategic positioning as a one-stop destination. Its strength has been supported by a steady increase in the local population, and the ability of operators to adjust their offerings to meet consumers' demand for wellness and sustainable products, while also expanding the number of outlets in the market.

Hypermarket expansion in Egypt remained subdued in 2024, with leading grocery retailers adopting a more cautious investment strategy amid ongoing economic pressures. Faced with declining consumer purchasing power and rising operational costs, many companies redirected their resources towards expanding smaller, more agile formats such as supermarkets and convenience stores. The hypermarket channel also encountered growing competition from discounters, which are better positioned to serve price-se

Despite recording a positive performance in 2024, hypermarkets in the UK struggled with only modest value sales growth compared to the previous two years and stagnation in outlet terms, as local consumers shifted towards more convenient and budget-friendly formats such as discounters and convenience stores. Economic pressures, including persistent inflationary effects from previous years, encouraged many consumers to prioritise value and efficiency, reducing large weekly shopping trips in favour

Grocery retailing experienced significant shifts in 2024, with major retailers like Salling Group and Coop pushing for price reductions from suppliers while facing resistance due to rising costs in raw materials, wages, and logistics. Ongoing price battles, leadership shake-ups, and the growing prominence of discount and convenience-driven strategies is shaping the landscape. Despite efforts from the leading players to adapt to changes in the market, hypermarkets still saw declining sales in cur

Hypermarkets saw strong current value growth Ukraine in 2024. Growth was supported by new locations, such as the Fozzy hypermarket in Kryvyi Rih. At the same time, there was a trend towards the exploration of smaller formats by brands usually known in the hypermarkets sphere. This was driven by changing consumer preferences in favour of quick and convenient shopping near their homes. Auchan Pick-up points represent a particularly notable illustration of this trend.

Hypermarkets in the Czech Republic stagnated at the end of the review period. However, stagnation followed successful years in the wake of the COVID-19 pandemic. When work-from-home was more common, hypermarkets were popular outlets for household purchases, partly due to their one-stop shopping positioning. As consumers returned to the office, they resumed making purchases in smaller and more convenient retail formats. For example, supermarkets and discounters, which also offer positive value an

Hypermarkets saw insignificant growth in both outlet numbers and current value sales in South Korea in 2024. One factor preventing stronger growth for the channel was that the shift from offline to online shopping continued, especially in non-food categories. Traditionally, hypermarkets operated based on cost-effectiveness and large-scale stores, but they have struggled to meet trends favouring premium products, personalised consumption, and time-saving shopping. In addition, Coupang’s dominance

In 2024, hypermarkets in Japan experienced a marginal decline in current value sales. Although the years 2022 and 2023 maintained stable sales due to price increases, the channel returned to a negative trend following the conclusion of price hikes. Hypermarkets faced significant challenges over the past decade, and this continues, primarily due to intense competition from speciality stores.

In 2024, retail value sales for hypermarkets in Slovakia increased by 10%. This growth in sales was primarily driven by rising unit prices due to inflation, as consumers remained cautious about spending money unnecessarily. Shoppers continued to prefer larger retail stores that offered good value for money, and those that offered significant price discounts and promotions. Throughout 2024, price-sensitive consumer behaviour was prominent, with weak purchasing power, negative consumer sentiment,

Following several years of dynamic value growth, hypermarkets in Australia recorded a more subdued performance in 2024. Despite an easing of inflation in the country, household savings continued to fall due to higher interest rates. This, in turn, impacted consumer spending as they looked to budget.

Hypermarkets registered another strong performance in Saudi Arabia over 2024, fuelled by urbanisation, rising consumer expenditure and the country’s Vision 2030 initiatives. Hypermarkets are expanding into new urban locations where there is high demand for convenient all-in-one shopping experiences. Store upgrades and improved layouts are also helping to build customer loyalty. Additionally, more hypermarkets are focusing on private label products to provide affordable options, as consumers rema

Hypermarkets saw modest current value growth in Indonesia in 2024. The number of outlets was more stable during the year, having declined significantly in 2023. The increase in sales per outlet experienced by most of the players in this category was due to the closure of underperforming stores in 2023. Massive price discounts offered by Transmart, especially for electronics such as air conditioners, boosted sales. At the same time, the re-launching of refreshed store concepts such as that conduc

Hypermarket players in Singapore continued to focus heavily on differentiation in 2024, though the channel suffered from deep declines in terms of both value sales and outlet numbers. Operators have been supplementing hypermarkets’ core offer with specific services such as foodservice and recreation, reflecting a strategy to shift towards experiential retail formats rather than mere product displays. This decision stems from the considerable space hypermarkets occupy, which can be leveraged to c

Growth in hypermarkets fell in 2024 in Portugal, compared to 2023. There was no growth noted in new outlets, and value growth was small. The reason for this less-than-dynamic performance is attributed to changes in consumers’ shopping behaviours, such as completed smaller and more frequent shops, thus, to better manage weekly (or even daily) budgets, as opposed to completing larger-basket and less frequent shops. While larger and less frequent shopping expeditions may present savings at scale, w

Sales slumped in hypermarkets in Taiwan in 2024, compared to small positive growth in 2023. Hypermarkets have been advancing their online sales and expansion of delivery platforms in recent years, alongside utilising acquisition strategies. For example, following its acquisition by PX Mart in 2022, RT Mart underwent marketing integration to optimise resources alongside PX Mart supermarkets. Leveraging PX Mart's next-day delivery service, RT Mart witnessed a surge in its online retail sales, boos

Hypermarkets in Vietnam recorded strong expansion and rising current value sales in 2024, propelled by leading brands such as AEON, Co-opXtra, and Go!, with Go! maintaining its dominant position. The channel’s notable growth is evident in both the number of new outlets and the uplift in value, reflecting heightened demand for modern shopping formats. One of the main drivers is the demographic shift towards younger consumers - notably Generation Z and their families - who increasingly prefer air-

The cost-of-living crisis has led to notable shifts in consumer behaviour across New Zealand. Many consumers are adopting more cautious spending habits, focusing on essential purchases and seeking out discounts and lower-priced alternatives. This trend favours retailers like Wesfarmer’s Kmart, which is perceived to offer better value for money. Wesfarmers reported higher net income and revenues in 2024, with most of its year-on-year growth being attributed to Kmart. Kmart’s private label Anko de