Hypermarkets is expected to see flat outlet growth, with more positive value growth over the forecast period. Indeed, issues around available land and the increasingly demanded proximity will continue to impede new store openings in hypermarkets, while stronger consumer spending power will support better value sales, as consumers may return to previous shopping habits which prioritised less frequent shopping expeditions at hypermarkets.
Continente is set to remain the largest player in hypermarkets, although competition is expected to become more robust between smaller players holding similar sized shares, such as E Leclerc and Pingo Doce Hiper. Added to which, hypermarkets will see ongoing competition from other retailers as well.
Competitive dynamism aside, it is likely that hypermarkets will continue to lose share to smaller-scale and more convenient grocery channels over the coming years, reflecting changes in consumer habits, preferences for proximity, and adaptation to modern times. The rise of hybrid work (office/home) is also likely to boost the performance of smaller formats, as consumers now spend more time at home compared to the pre-pandemic period.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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