Consumer behaviours are not expected to change significantly over the forecast period with the focus being on convenience, proximity, and value for money, with many people likely to retain a preference for specific retailers and outlets. Thus, sales through hypermarkets are expected to remain stagnant with a small decline predicted in value terms (at constant 2024 prices).
No new players are expected to enter the market due to the limited potential for growth and the already strong and established presence of the country’s two major, popular grocery retailers (as well as limitations in terms of space for new locations). Migros and Coop will therefore likely remain the only competitors in the channel with Migros likely to maintain its leading position due to its stronger presence and wider penetration.
Hypermarkets will likely also face mounting competition from e-commerce. Swiss consumers are showing a growing appreciation of the reliability of e-commerce, with special shipping offers, and same or next day delivery increasingly being offered.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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