In India, modern retail channels such as supermarkets and hypermarkets are still more prominent in major urban centres. Hypermarkets, which is amongst the least penetrated grocery retail channels across the country, therefore offers opportunities for strong growth through expansion, driven by the growth of aspirational lifestyles, and the strong consumer preference for experiential shopping.
Inflation has instilled a new financial mindset amongst Indian consumers, driving them to hunt for best deals for their grocery shopping in a bid to maximise their budget. Spencer’s Hyper, D-Mart, and Interspar lead in terms of offering multiple discount programmes; these are offered daily, monthly, and on specific festive occasions, such as Diwali, to encourage consumers to make big-ticket purchases.
In India, quick-commerce players are steadily increasing their presence across major cities, and are further attracting convenience-seeking customers, especially for value-based grocery purchases, which will pose a challenge for hypermarkets to attract healthy footfall in the coming years. Hypermarkets, while having an edge in terms of offering a wider range of products and shopping experiences, lacks the convenience of hassle-free and fast doorstep delivery offered by quick-commerce brands.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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