In 2025, value sales of savoury snacks in the US are on the up, with growth predominantly driven by price rises. Volume sales, meanwhile, are in decline. This trend indicates shifting consumer priorities, particularly within key segments such as salty snacks, where some major players face stagnating sales and slightly shrinking volumes. Potato chips and tortilla chips are both falling further than in 2024 in terms of volume sales. While these snack types have previously benefitted from expanding

Current value sales of savoury snacks increased in Denmark in 2025, driven by strong consumer demand for flavourful, convenient, and shareable products suitable for a wide range of occasions, from everyday snacking to social gatherings. Despite price sensitivity in many grocery categories, savoury snacks benefitted from their positioning as affordable indulgences and their versatility across various pack sizes and formats. Growth was particularly notable in multipacks and premium-style flavour e

Retail value sales of savoury snacks are set to rise in Japan in current terms in 2025. During the year, the Japanese savoury snacks market is facing a peculiar trend due to the country's population decline. While the volume of savoury snacks sold is slightly decreasing, the value is performing well, indicating a shift towards higher-priced products. Amongst salty snacks, categories such as potato chips, puffed snacks, and rice snacks dominate the market. Despite the overall decline in volume, a

Savoury snacks in China is posting steady, though somewhat modest, value growth in 2025, with volume sales rising slightly faster. Stable market demand is underlying this trend, with local consumer enthusiasm for savoury snacks remaining relatively tepid. Several subcategories are recording slowed growth, including puffed snacks and potato chips, with these product types suffering from perceived low nutritional value as consumers increasingly prioritise healthier options.

Retail value sales of savoury snacks are set to rise in Canada in 2025. The unusually high rate of food inflation in Canada during 2023 and the early part of 2024 emerged as the single most significant factor contributing to weakened volume sales in savoury snacks during those years. Although inflationary pressures have since eased, overall price levels remain elevated, and a strong recovery in volume sales has yet to materialise in 2025.

In 2025, the UK savoury snacks market is experiencing continued growth, with both value and volume sales rising. After a prolonged period of inflation, the market began to stabilise, and the pace of price increases slowed considerably. Key inflationary pressures driven by several factors, including elevated energy costs, supply chain disruptions, and raw material shortages, began to ease, allowing manufacturers and retailers to moderate price hikes. This renewed confidence encouraged more freque

In 2025, savoury snacks in South Korea continues to grow in terms of both volume and retail value. Within this, puffed snacks is declining. By contrast, other subcategories including nuts, seeds and trail mixes; potato chips; tortilla chips; rice snacks; vegetable, pulse and bread chips; popcorn, and seafood snacks are enjoying positive growth.

PepsiCo is the clear leader in the global snacks market, holding a particularly strong position in savoury snacks. The company continues to innovate and make strategic acquisitions, as seen with the recent announcement of its planned takeover of Siete Foods, which will boost PepsiCo’s position in permissible snacks, expected to be an increasingly key focus area for the company in the coming years due to changing regulations and rising consumer health consciousness.

Savoury snacks in India is set for steady growth in both retail volume and current value terms in 2024. Potato chips and puffed snacks are expected to remain the largest categories, attracting healthy demand largely due to their affordable prices and broad availability across retail formats in both urban and rural areas. However, growing awareness campaigns around ingredients, highlighting the negative health impacts of processed, fried snacks, is influencing consumers’ savoury snacks choices, e

Retail demand for savoury snacks in Brazil continues to rise in 2024, albeit at a low rate due to a further increase in the average unit price. The peaking inflation of recent years has been driving price increases across many different snack categories, pushing a relevant proportion of Brazilians to choose more affordable options. However, the high concentration of consumers at the base of the social pyramid also elevates the risk of food insecurity. Although the number of Brazilians suffering

The market for savoury snacks in Thailand is projected to experience modest retail volume growth in 2024, a slight improvement over the previous year. Nonetheless, demand is being hindered by cost of living pressures, which have seen consumers reduce their expenditure on discretionary, impulse purchases. At the same time, manufacturers are grappling with increased input costs and supply chain disruptions, which have kept unit prices at an elevated level. As a result, shoppers are seeking value-f

Savoury snacks remains in a retail volume slump in Indonesia in 2024, with value sales better supported by high unit prices caused by inflationary pressures. Savoury snacks is a mature category in Indonesia, with this factor also contributing to a lack of dynamism compared to more emergent categories. However, we still see variances in performance over the different subcategories.

Savoury snacks is expected to be the only snacks category in South Africa to see both retail current value and volume growth in 2024. However the volume growth rate will be minimal as brands and consumers continue to be under pressure. Unit prices have again been seeing strong increases, although not as strong as in 2023. Focusing on volume sales will be key for brands to see robust growth. The demand for convenience continues to grow this category. People are on the move, looking for convenient

The overall market for savoury snacks in Malaysia is expected to register a fairly flat performance in retail volume terms in 2023, although outcomes will vary according to subcategory. In rice snacks and popcorn, for example, demand is being stifled by a lack of new product development, which has seen consumers switching to nuts, seeds and trail mixes which benefit from a higher nutritional content, or to more indulgent varieties of potato chips which have seen a higher level of innovation. Oth

Savoury snacks has remained the largest of the main snacks categories in Guatemala by some distance in 2024, and is also poised to be the most dynamic performer among them in retail volume and current value growth terms over the entire year. Buoyant demand has continued to draw in new entrants and stimulate innovation by established producers. Notable launches have included a range of potato chips from the Pro brand, which has previously been best known in the country for its fruit snacks and nu

Savoury snacks is seeing positive value and volume growth in Kazakhstan in 2024, with potato chips being a strong driver for the category. Recently, oven baked potato chips have gained in popularity, as they are considered healthier than standard potato chips and, therefore, align with health and wellness trends which are affecting food and beverages overall. However, sales in the oven baked potato chips category are small and growing from a low base.

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability across all channels. Innovations in potato chips are increasingly focused on offering healthier snacking options, with these new product developments also helping to drive demand for such products. For example, manufacturers are promoting potato chips whi

Savoury snacks in Uruguay experienced a robust expansion in both volume and value terms in 2023, solidifying their position as the most dynamic category within snacks overall. This impressive performance is expected to continue in 2024. Several factors contributed to this growth. Firstly, improved supply compared to previous pandemic-impacted years ensured greater product availability. Secondly, strategic promotions and discounts offered by leading retailers like Disco and Tata enticed consumers

Savoury snacks continue to be popular in Pakistan in 2024, and is expected to register healthy constant value and volume growth, in spite of continuing high inflation. A stabilising economy is boosting sales. In addition, continuing population growth also boost volume sales.

Retail demand for potato chips in Australia continues to fall, while volume sales of other salty snacks such as rice snacks, tortilla chips and puffed snacks, are growing in 2024. One of the reasons for consumers choosing alternatives to potato chips has been the impact of price inflation. Euromonitor International’s price tracker shows that the average unit price of potato chips has been growing at a significantly higher rate than competing savoury snacks. Australia has experienced potato short

Though savoury snacks is relatively small in Uzbekistan in terms of value sales, it is expected to register healthy volume growth in 2024. That being said, constant value growth is expected to more moderate, as high inflation continues to hit profit margins. Both local and global players continue to offer new tastes and formats to cater for increasing demand.

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury snacks saw especially strong growth during the pandemic, when consumers, faced with long periods of home seclusion, watched more television and played more video games, pastimes which created more snacking experiences. Hot summer weather also adds mome

While inflationary pressures remain, retail volume sales of savoury snacks in the Philippines are projected to continue to rise strongly over 2024. Consumers in the Philippines have increased their impulse and planned snacking in line with greater mobility with the lifting of (COVID-19) restrictions. Returns to the office and schools and commuting and travel provide enticing occasions for the consumption of savoury snacks. Alongside an improving economy, the demand for savoury snacks has been dr

Savoury snacks are not a particularly big product terms of value sales in Algeria and in 2024, It is expected to register muted constant value and volume growth. With inflation continuing to be high, value for money continues to be a key driver of sales, with consumers being highly price sensitive. Economy brands benefit, with many consumers trading down.