Retail value sales of savoury snacks will be stable and solid throughout the forecast period, led by savoury biscuits, while overall retail volume sales will remain positive but slow slightly. Savoury snacks in China is seeing a continuous wave of localised flavour innovation, with manufacturers aggressively rolling out regional-inspired varieties to captivate consumers.
Over 2024-25, China’s savoury snack market has witnessed a health-driven transformation, with high-protein meat crisps (such as beef crisps and chicken skins) emerging as a significant trend. Unlike conventional meat products, these innovative snacks leverage molecular restructuring technology and low-temperature vacuum dehydration to transform premium animal protein into a thin, crispy format.
The Chinese government recently released national health guidelines that are likely to significantly reshape development in savoury snacks, potentially mandating stricter nutritional standards for sodium, fat and additive content. These regulations may compel manufacturers to reformulate products toward cleaner labels and healthier profiles, while simultaneously creating new opportunities for functional snacks with fortified nutrients or reduced-sodium innovations.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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