The UK savoury snacks market is projected to record steady growth over the forecast period, with gains expected in both volume and value terms. This positive trajectory is set to be underpinned by stabilising price increases and a gradual improvement in consumer confidence, which are encouraging more frequent and diverse snacking habits.
Taste remains the primary driver of consumer choice, making flavour innovation a critical lever for future category growth. As younger consumers increasingly seek out bold, globally inspired flavours, savoury snacks manufacturers are expected to continue to strategically introduce products that reflect the rising popularity of international cuisines and exotic spices such as Asian-inspired flavours.
In response to the UK Government’s upcoming additional restrictions on HFSS (high fat, salt or sugar) products, scheduled for October 2025, particularly targeting volume-based promotions and advertising, savoury snacks manufacturers are taking further steps to reformulate their offerings. PepsiCo is making notable progress in this space, setting a target for 50% of Walkers’ snacks sales to come from products that are either non-HFSS or are sold in portions of 100 calories or less.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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