Looking ahead, savoury snacks in the US is forecast to see solid and steady growth in value terms, alongside a return to positive retail volume growth which will nonetheless be very low. Growth will be underpinned by continuous product innovation and sustained consumer demand for indulgences amid economic uncertainty.
Along with economic pressures, health and wellness trends will continue shaping savoury snack innovation throughout the forecast period, with local consumers increasingly prioritising ingredient quality and transparency to justify higher prices. Previous successes like Veggie Straws - once popular for vegetable content claims as well as varying product colours to mirror vegetables - have come under scrutiny for limited genuine vegetable content, leading to consumer backlash and brand trust issues amplified by social media.
With social media viral products seeing challenges to forecast growth as prices discourage consumers, questions have risen around the durability of ethnically associated snacks. US packaged foods, including snacks, have been increasingly impacted by demand for Asian and Hispanic products.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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