The savoury snacks category in Malaysia is poised for continued growth, driven by strong cultural relevance and evolving consumer preferences. Savoury snacks are deeply embedded in Malaysian lifestyles, often consumed during social gatherings, festive seasons, or as everyday indulgences.
Digital platforms are playing an increasingly important role in how savoury snacks are marketed and consumed in Malaysia. Social media, particularly TikTok and Instagram, has become a powerful tool for driving snacking trends.
The health and wellness trend is becoming increasingly important in the savoury snacks category, particularly in light of the Malaysian government’s war on salt campaign. Malaysians consume nearly 60% more salt than the World Health Organisation recommends, and savoury snacks are a significant contributor.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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