Snacks in India is undergoing a significant shift towards healthier options, with this trend projected to gain momentum in savoury snacks in the coming years. Increasing ingredient awareness campaigns, along with a growing number of fitness-related applications, will result in increased consumer knowledge around the importance of healthy lifestyles through the intake of adequate micro and macronutrients.
In India, sales of savoury snacks via retail e-commerce are currently limited, but are set to grow over the forecast period. New entrants in savoury snacks catering to Millennials and Gen Z are typically launching their offerings either on leading e-commerce marketplaces such as Amazon and Flipkart, or are leveraging quick commerce platforms such as Blinkit, Zepto, and similar to quickly and economically reach their target consumers at scale.
Over the forecast period, savoury snacks is set for solid single-digit growth in retail current value terms, driven largely by the increasing number of consumption occasions for snacks. Traditionally, savoury snacks were enjoyed with tea or coffee either in the morning or evening in India.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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