In 2024, processed fruit and vegetables maintained solid retail current value growth, although the rate of increase slowed slightly compared with other years of the review period. Frozen and ready-to-cook processed vegetables continue to expand, as urban consumers prioritise convenience and reduced meal preparation time. Brands such as McCain, ITC Master Chef, and Safal have introduced new pre-cut and pre-seasoned vegetable mixes, including stir-fry kits, mixed vegetable blends, and frozen India

In 2024, processed fruit and vegetables in Thailand is expected to achieve low single-digit retail volume growth, along with stronger retail current value growth. Shelf stable fruit and vegetables is expected to continue to account for the vast majority of sales, with shelf stable fruit alone accounting for more than half of retail volume sales. An increasing number of consumers are opting for shelf stable fruit due to its convenience and affordability, reflecting their desire to balance cost an

In 2024, retail unit price growth for processed fruits and vegetables in Indonesia decelerated compared to 2023. However, retail volume growth remained stable, as unit prices continued to be significantly higher than in previous years. A major factor contributing to these elevated prices was the depreciation of the Indonesian Rupiah (IDR), which reached a four-year low against the US dollar in April 2024. This depreciation increased the cost of imported goods, including shelf-stable fruits and v

A mix of positive and challenging factors has continued to be seen in the macroeconomic scenario in Brazil in 2024. While the country has experienced robust economic growth, driven by a strong labour market and fiscal transfers, inflationary pressures and rising interest rates have posed significant challenges for both consumers and businesses. Brazilian consumers have therefore been more cautious in their approach to spending. This shift has led to a growing preference for value-oriented produc

Retail volume sales of processed fruit and vegetables are set to increase strongly in Israel in 2024, supported by rising prices. Zanlakol announced a price increase for its canned vegetables that went into effect in January 2024. It increased the price of canned tomatoes, corn, peas and chickpeas by 5-15%, claiming that this increase was due to the rise in agricultural costs due to the Israel-Hamas war, in which prices increased by 20%. In addition, Beit Hashita announced an increase in the pri

Processed fruit and vegetables in Germany continues to grapple with elevated prices, driven by lingering inflationary pressures and supply chain challenges. Costs associated with packaging materials, such as cans and jars, remain high, compounded by sustained energy prices that affect production and transportation. Frozen produce, in particular, faces unique challenges due to the significant energy required for freezing and storage.

In 2024, processed fruit and vegetables in Switzerland recorded both positive retail volume and value growth, continuing to benefit from the convenience trend as time-conscious consumers increasingly sought easier cooking options. The category's retail volume growth was positive, albeit modest, as the health and wellness movement encouraged Swiss consumers to prioritise fresh and natural products, leading many to avoid processed options, including processed fruit and vegetables.

In 2024, processed fruit and vegetables in Vietnam is set to demonstrate strong single-digit total volume growth, driven by sustained demand for frozen processed potatoes and shelf stable fruit. Nonetheless, the category is expected to show a slowdown in its total volume growth rate in 2024 compared with 2023. Processed fruit and vegetables has been facing a challenging environment due to the uncertain economic conditions, which are impacting consumers’ purchasing power and behaviour. Processed

Volume sales of shelf stable beans in South Africa are recording robust growth through both retail and foodservice channels in 2024. The rising cost of living has encouraged local consumers to search for affordable protein sources, including beans. Private label options enjoy frequent price promotions and “combo” deals, leading to further impressive share gain for private label within shelf stable beans.

In 2024, processed fruit and vegetables in Latvia is demonstrating a stable recovery, with sales reflecting gradual improvement following the economic stagnation of 2023. The severe price inflation seen in 2022 has now eased, and certain products have experienced price reductions due to consistent promotional efforts by retailers. This marks a welcome change for consumers, who have faced years of economic uncertainty, including rising interest rates and fluctuating disposable incomes. While thes

Processed fruit and vegetables in Lithuania remains relatively stagnant in 2024, with limited consumer interest in most product lines. While there are occasional spikes in demand for certain products, these are generally tied to specific events or traditions rather than sustained year-round consumption. Pickled cucumbers, classified under pickled products in sauces and condiments, continue to dominate consumer preferences within this category. These items are often regarded as essentials in Lith

Processed fruit and vegetables in the Netherlands has witnessed relatively moderate price increases in 2024, especially when compared to other categories such as fresh dairy products. This restrained pricing trend is primarily driven by the growing dominance of private label offerings, which continue to attract price-sensitive consumers with their affordability. The widening price gap between private labels and branded products has further boosted the appeal of private label items, encouraging s

In 2024, processed fruit and vegetables has experienced a pronounced decline in volume sales, driven by the effects of inflation on consumer purchasing power. Many of these products, despite being essential complements to popular dishes like jollof rice served during social events, have been deprioritised as consumers focus on more basic necessities. Rising prices, largely stemming from the reliance on imports, have further dampened demand, with the average unit price increasing by approximately

Processed fruits and vegetables in Pakistan continues to cater to a small part of the population in 2024, primarily comprising higher-income consumers in urban areas. The high cost of processed options compared to fresh produce limits their affordability for the majority of households, especially amidst economic challenges and rising inflation. While fresh fruits and vegetables are widely available and affordable for the general population, processed alternatives are seen as a luxury, consumed m

Processed fruit and vegetables has been under pressure in Uruguay in recent years, due to significant cross-border shopping in Argentina. How this eased in 2024, as the steep devaluation of the Argentinian peso at the end of 2023 resulted in significant price increases in Argentina. This consequently made cross-border shopping less lucrative for Uruguayan consumers. As a result, local consumers are shopping locally again. Prior to the devaluation, the price gap for shelf stable vegetables in par

Moroccan consumers have remained highly price-sensitive in 2024, with a strong preference for fresh produce due to its health benefits. This trend has contributed to the modest growth of processed vegetables and the continued underperformance of frozen options. Consumers have shown a marked inclination for shelf-stable vegetables, particularly where fresh alternatives are either scarce or prohibitively expensive. Products such as maize, mushrooms, and peas dominate this category, reflecting thei

Despite continuing high inflation, processed vegetables and fruits in Tunisia is expected to register both healthy constant value and volume growth in 2024. One reason for the positive growth is that persistent drought is negatively impacting yields of local fruit and vegetables. Shelf stable still accounts for most value sales, in particular shelf stable vegetables, which is expected to register very healthy volume growth. However, volume growth is expected to be much more subdued for shelf sta

Processed fruit and vegetables is a sizeable product area in Uzbekistan and in 2024 is expected to register moderate volume growth, partly supported by continuing population growth. Shelf stable accounts for most value sales and in particular shelf stable vegetables. However, in 2024, it is shelf stable tomatoes that is expected to register the highest volume growth, as it is key ingredient in cooking. On the other hand, value sales are minimal for shelf stable fruit, with consumers preferring t

The hectic pace of modern life continues to deter individuals from preparing meals at home in Serbia in 2024. As a result, many busy individuals opt to dine out, contributing to an increase in foodservice consumption. In Serbia, the convenience and speed of using processed fruits and vegetables for meal preparation has become a significant driver of demand. Although there has been a slowdown in volume sales, the overall trend for processed fruit and vegetable sales in 2023 has remained positive.

Processed fruit and vegetables is experiencing a slight increase in volume sales in 2024 due to the growing population in Kazakhstan. Stronger development of this category is hampered by economic uncertainty and a decline in the purchasing power. Also, many consumers are opting to make home-canned products to save money, reducing demand for manufactured alternatives.

Processed fruit and vegetables in Greece enjoyed moderate on- and off-trade volume growth in 2024. One of the more popular trends in packaged food and beverages is consumers moving to products that are as ready-to-eat as possible. Against this background, processed fruit and vegetables companies are making their products highly convenient and time-saving, even “lazy”. For example, Galitel launched a line of pre-peeled and pre-cut avocados in April 2024, following on from Halvatzis Orchard’s stea

In 2024, retail volume sales of processed fruit and vegetables are expected to continue to decline, while the category is set to maintain dynamic positive retail current value growth, due to price increases. However, frozen processed fruit and vegetables is projected to perform well in both retail volume and current value terms. This is mainly due to the increasing demand for time-saving and convenience amongst busy consumers, as such products are often pre-cut, and only require simple heating p

Shelf stable vegetables, the leading category in volume terms in Georgia, is experiencing further growth in 2024 as it offers a wide variety of brands and options, catering to diverse tastes and preferences. Consumers can choose from mixed vegetable assortments or single-ingredient cans, allowing for versatility in meal preparation. Recently, the category has expanded with the introduction of canned chickpeas, adding further variety and catering to consumers looking for nutritious and convenient

Overall, processed fruit and vegetables is expected to register moderate current value and volume growth in Guatemala in 2024, as continuing population growth supports increased volume sales. Shelf stable beans continue to account for most value sales and are also expected to register the highest volume growth. Beans are an affordable key part of the local diet and varieties include traditional refried black or red beans as well as precooked whole beans, including black and red whole beans. The