Despite anticipated economic recovery, high import costs are likely to persist, maintaining pressure on product affordability. To mitigate this, manufacturers are expected to continue diversifying pack sizes, with smaller options targeting low-income consumers and larger value packs appealing to middle- and upper-income groups.
The expected improvement in Nigeria’s economy over the forecast period is set to drive renewed demand for processed fruit and vegetables. Higher disposable incomes will encourage consumers to revisit these products, particularly those that offer convenience for busy, urban lifestyles.
Frozen processed potatoes and frozen vegetables are expected to lead category growth over the forecast period. The former will benefit from a resurgence in the popularity of Western-style foods, such as French fries, which have historically driven demand in Nigeria.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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