The processed fruit and vegetables category is expected to face modest growth prospects over the forecast period as fresh produce continues to dominate consumer preferences. The availability of fresh vegetables and fruits year-round through modern retail channels and the government’s commitment to maintaining a lower VAT rate on fresh produce have heightened competition.
Seasonal demand remains a critical factor for processed vegetables, with Christmas and Easter continuing to drive sales peaks, particularly for canned peas and corn, which are integral to traditional Latvian dishes like Olivier salad. However, the popularity of this mayonnaise-heavy dish is gradually declining among younger generations, potentially impacting demand for these staple ingredients.
Frozen vegetable mixtures are expected to see increasing demand, particularly for their utility in preparing quick and convenient meals like soups. This segment offers significant potential, especially as more Latvian households acquire standalone freezers, which remain uncommon but are gradually becoming more widespread.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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