Processed fruit and vegetables in Thailand is set to maintain positive retail volume and current value growth rates throughout the forecast period. Frozen processed potatoes and vegetables are expected to see the strongest growth rates, with convenience continuing to be a key factor driving consumer demand.
Retail volume sales of shelf stable fruit and vegetables are projected to experience slow growth over the forecast period, with performances varying across categories. Shelf stable fruit is expected to continue to drive growth, largely due to the widespread use of such products in desserts, and the diverse range of tropical fruits available, such as rambutan, lychee, longan, and pineapple, which are locally harvested and produced.
As sustainability becomes a growing concern in Thailand, commitments to eco-friendly practices are emerging as key differentiators for brands in the competitive processed fruit and vegetables category; in particular through advances in packaging. For example, Tetra Pak and Sunsweet have partnered to introduce Tetra Recart packaging for Sunsweet’s sweetcorn products.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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