Consumers will continue to be price sensitive over the forecast period and price will be a key diver of value sales. As such, private label will likely gain value share, especially in shelf stable fruit and vegetables, where consumers perceive little difference in quality between various brands.
There is limited availability of shelf stable fruits such as blueberries, cranberries or cherries and also no local production. There is potential for growth in this space, particularly for use as toppings in desserts such as cakes.
Glass presentations are perceived as more premium and also better for the environment, particularly if the cans are not recyclable, such as some aluminium cans. Beans and chickpeas from Spain usually come in glass bottles.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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