Processed fruit and vegetable products are expected to experience stable volume sales growth over the forecast period, driven by the ongoing trend towards convenience. The peak in consumption is forecasted to occur during the winter months when the availability of fresh fruits and vegetables is limited.
Frozen vegetable mixes are likely to see particular growth, especially among health-conscious Serbian consumers who recognise the importance of incorporating vegetables into their diets. The expansion of the processed fruit and vegetable assortment is expected to support volume sales growth in 2025 and beyond, with a broader range of products catering to various consumer preferences.
Price competition is expected to remain a key factor in the processed fruit and vegetable market in 2025 and beyond. Private label products are likely to benefit from consumers’ increasing desire for value-for-money options.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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