Processed fruit and vegetables is set to maintain positive retail volume and current value CAGRs in Brazil in the forecast period. Although growth is expected for both shelf stable and frozen fruit and vegetables, frozen processed fruit and vegetables is set to see stronger retail volume growth, as portfolios have been expanding to include more options in the past few years.
An ongoing trend that is expected to be highly beneficial to the consumption of processed fruit and vegetables in Brazil in the forecast period is the rising number of people following a flexitarian, vegetarian, or vegan diet. According to Euromonitor’s annual Voice of the Consumer: Lifestyles Survey, fielded January to February 2024, adherents to these three diets summed up to 15% of the population; a number which is expected to increase in the forecast period, led by the rising number of flexitarians.
The Brazilian foodservice industry is marked by a high number of establishments, whether chained or independent, but with a high proportion of micro businesses, which can even be informal in some regions. These outlets, regardless of their size and structure, usually follow trends closely, offering dishes and foods that have gone viral due to social media or culinary reality shows, and this is set to continue.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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