Processed fruit and vegetables are expected to record a positive performance over the forecast period, primarily driven by substantial retail volume and value sales in the frozen processed fruit and vegetable segment. This growth is underpinned by continued consumer demand for convenient and time-saving meal solutions, with frozen options offering an attractive, hassle-free choice for busy households.
The processed fruit and vegetable sector in Switzerland faces several challenges over the forecast period. Firstly, it is a highly mature market, which limits opportunities for significant growth and innovation.
Across the forecast period, private label is expected to maintain its leading position in the processed fruit and vegetable category in Switzerland. Migros and Coop are expected to continue driving value sales, with these grocery retailers offering trusted and competitive private label offerings that align with the growing demand for quality and affordability.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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